Abstract: First and foremost, the authors link the relevance of this study with the aggravation of environment, ecological, social, climatic and other issues which are specific to urban areas in the beginning of the XXI century. Not only large cities, but the whole area affected by the devastating impact of technological expansion. Under these conditions, the cooperation of the city authorities with environmentalists to create a comfortable environment is an important factor in solving these problems. However, there are some obstacles associated with the intervention of interest groups that use these problems to solve their short-term political goals. The study used hydrological monitoring data gathered in the regional centers of Moscow region, analyzing media sources, primarily regional newspapers and magazines. The novelty of the method proposed by the authors is based upon the connection of the social and natural aspects of urban area problems analysis. It's possible that the research conducted in the article will become a stepping stone for further research in this new field of social cognition - Social Hydroecology. Creating a comfortable environment is definitely possible with the cooperation between urban authorities and civil society, as far as architectural and planning are concerned.