Abstract: The article analyzes one of the modern trends in the methodology of teaching foreign languages – the use of combined and text advertising as a means of teaching English at a technical university. Advertising texts contain a wealth of material about cultural realities, reflect the value system of a foreign-speaking society, thus providing access to information about traditions, customs, historical facts and much more. Due to this, they can be used as one of the most effective resources in teaching foreign languages. Such texts can be used in a variety of educational situations for various purposes. Advertising texts are suitable for solving a wide range of methodological problems. The subject of this article is to study the use of advertising texts in foreign language lessons. The following methods were used in the work: descriptive, the method of contextual analysis, elements of component and logical-semantic analysis, the method of field structuring, as well as pedagogical methods. The scientific novelty of the research results is determined by an integrated approach to the study of vocabulary of an advertising text, taking into account its phonetic, grammatical and morphological characteristics. This study defines the role of advertising texts for society at the present time, lists and describes the main components of an effective advertising text, as well as the linguistic means used by advertisers to increase the effectiveness of advertising texts. The article presents examples of lexical, stylistic and grammatical techniques based on the material of American and English advertising texts of popular brands. The practical significance of the work lies in the possibility of using the results obtained in lexical practice, as an educational material in English classes. These materials will help the teacher to diversify and modernize the content of practical English classes at a technical university.

Keywords: alliteration, intercultural communication, linguocultural values, linguistic means, teaching a foreign language, methods of teaching, advertising text, advertising slogan, advertising, perceptual vocabulary

Abstract: From the standpoint of competence-based and synergetic approaches, the expediency of using ekphrasis to create an authentic language environment conducive to the effectiveness of the educational process, general cultural and professional development of the future specialist is substantiated. The main purpose of the study is to determine the didactic possibilities of ekphrasis and the areas of its application in the foreign-language educational environment of a specialized university on the basis of synergistic relationships that contribute to the formation of appropriate competencies among students of language specialties. The research is based on a set of general scientific and special methods traditionally used when working with the source base and linguistic analysis of linguistic facts. The theoretical prerequisites of the research are formulated on the basis of an analytical and synthetic study of normative documents and scientific data, their comparison, systematization, generalization. The empirical part of the study is based, among other things, on the methods of discursive and contextual analysis of linguistic material. The main research results presented in the article: 1) the didactic possibilities of ekphrasis and the scope of its application in the educational space are considered; 2) related disciplines in the subject area "Foreign language" are outlined, revealing the synergetic potential of ekphrasis in the organization of education in a specialized university; 3) the possibilities of increasing the effectiveness of the educational process due to synergistic relationships that create optimal conditions for strengthening subject and interdisciplinary integration are demonstrated, the formation of professional qualities, the expansion of the general outlook in the process of reading and interpreting authentic ekphrasis incorporated into literary texts for home reading. According to the results of the study, it is concluded that ekphrasis is one of the means of creating an authentic information environment that ensures active interaction between the student and the subject of study based on a complex of linguistic and extralinguistic knowledge – key components of competencies necessary to solve practical, research, creative and other tasks in a foreign language.

Keywords: interdisciplinary dialogue, synergetic approach, competence-based approach, synergetic ties, modern professional education, formation of competencies, foreign language educational environment, foreign language teaching and learning, teaching aids, ekphrasis

Abstract: This article examines the issue of violin education in the People's Republic of China from the point of view of theory and practice. A historical excursion is conducted and a retrospective of the formation of professional university violin education in China is given. The educational process in the leading conservatories of China is studied on the example of programs, as well as the activities of teachers and professors. The author comes to the conclusion that due to the application of the principle of continuity of pre-university and university levels of violin playing in China, Chinese violin art by the turn of the XX-XXI centuries not only reached the world level, but became one of the brightest, independent and deeply original areas of the world violin art. The article uses theoretical methods of research: analysis, synthesis, classification of the results obtained, as well as the method of generalization. The violin is one of the most popular European musical instruments in China, so many people want to master this instrument. There are so many applicants that there are not enough educational institutions for them, which operate only on the territory of large cities. In this regard, private music education is widespread in China. In parallel with the formation of the performing arts, the technique of playing the violin has received multilateral development and scientific justification. The development of Russian and European teaching systems has become the basis of the Chinese methodological system adapted for China and taking into account the individual characteristics of students. Thanks to the application of the principle of continuity of pre-university and university levels of violin playing in China, Chinese violin art by the turn of the XX-XXI centuries not only reached the world level, but became one of the brightest, independent and deeply original areas of world violin art.

Keywords: China, Russia, higher education, pedagogy, music education, the principle of continuity, violin pedagogy, violin school, violin, violin training

Abstract: The article is devoted to the problem of scientific mentoring in the higher education system. Research activities are an integral part of university education. The teaching staff of higher educational institutions is represented by scientific and pedagogical workers, the reproduction of human resources for this system requires active involvement in research activities, supporting postgraduate students. To ensure continuity, it is necessary to include students in this activity, only a successful process of scientific socialization during the years of study is able to ensure the subsequent professional realization of young specialists in the higher education system. Scientific mentoring can be implemented in various forms. The choice of the option depends on the target audience, specialty, course of study, established traditions, individual psychological and pedagogical characteristics of students, features of the professional trajectory of students. A survey of students of higher educational institutions and teaching staff was used as research methods. When working with the heads of structural divisions, the method of in-depth interview was chosen. The main conclusions of the conducted research are: high assessment of the importance of scientific mentoring by all participants of the survey. Among the most important qualities of mentors is a good command of their field of knowledge and the ability to intelligibly convey this knowledge to students. The teaching staff faces a number of organizational, methodological and informational difficulties in implementing the function of scientific mentors. The implementation of this activity is dominated by short trajectories of scientific leadership of students. In most cases, the mentor provides guidance as part of the preparation of articles. Heads of departments and deans among the barriers to the development of the mentoring system testify of a weak starting level of students, a low level of motivation of teachers.

Keywords: PhD dissertation, teaching staff, scientific school, human resources potential, scientific socialization, scientific supervisor, scientific article, research activities, the higher education system, scientific mentor

Abstract: The subject of the study is a conceptual view of inclusive professionalization. The article shows the urgent need to change the views on inclusive professionalization in higher education. The professionalization system should include the highest scientific achievements of inclusive areas (economic, social, political, cultural, etc.), we will receive highly qualified specialists. The main purpose of the article is to show a new, broader view of the essence of inclusive professionalization in higher education. New possibilities of inclusion as developing and advanced learning are shown, forming such professional competencies that help students to engage in future social processes, and therefore contribute to their successful professional socialization. The method is a review and analysis of the literature on the research topic, the main methodology is the concept of inclusion as a general way to theorize the inclusion of persons with socio–functional differences in the professionalization system with an analysis of scientific literature on this topic. The scientific novelty of the article is a new conceptual approach to inclusive professionalization. Conclusion: inclusive professionalization is a complex and systematic process of creating an inclusive and developing field, including various inclusive areas. In addition to the disabled, all persons with socio-functional differences (pensioners, military personnel, prisoners and those released from prison, citizens from liberated territories, migrants, displaced persons, etc.) are included in the training. Training and education of students is carried out with the help of modern equipment, devices, technologies, training programs, educational and methodological base, health-saving methods. This will enable advanced vocational education, help students with socio-functional differences successfully master the process of professionalization, form socio-professional subjectivity, and be in demand in the labor market.

Keywords: inclusion, inclusivity, inclusive professionalization, the concept of inclusion, socio-functional differences, consistency, inclusive field, diversity of approaches, professional socialization, social and professional development