Abstract: The article is devoted to the lack of motivation of students to complete massive open online courses (MOOC). The subject of the research is the pedagogical design of MOOC as an instrument that may help to manage motivation of students. The purpose of the research is to evaluate elements of the pedagogical design of MOOC in terms of achievement of pedagogical targets and satisfaction of basic psychological needs of students using the LM-GM model. The methodological basis of the research involved: Edward L. Deci's and Richard Ryan's Self-Determination Theory, Benjamin Bloom's and Elizabeth Simpson's Taxonomy Theory, Learning Mechanics-Game Mechanics Model (LM-GM model), etc. The researchers also used systems approach, comprative methods, and graphical representation of information. The main results of the research are the following. The authors compared basic psychological needs of human (based on the self-determination theory) and pedagogical targets described by Bloom depending on cognitive and affective bases and taxonomy of Simpson (psychomotor basis), defined complementarity of decomposition levels of pedagogical targets according to Bloom's and Simpson's taxonomy, expanded the LM-GM model (Learning Mechanics-Game Mechanics Model), described the main elements of the pedagogical design of MOOC, and evaluated them using the expanded LM-GM model. The novelty of the research is caused by the fact that the authors prove a hypothesis about the cognitive basis prevailing over psychomotor and affective bases of Bloom's and Simpson's taxonomies in describing pedagogical targets of MOOC. According to the authors, this is what causes the lack of motivation of students to complete online courses and low conversion of MOOC. To raise students' motivation, the authors suggest to carry out a balanced systemic work aimed at development of intellectual abilities (cognitive basis), emotions and feelings (affective basis), psychomotor processes and physical labor skills (psychomotor basis) of students as it is usually made by video games designers.  

Keywords: gamification, self-determination theory, Simpson's taxonomy, Bloom's taxonomy, online-education, motivation, MOOC, instructional design, education, LM-GM model