Reference:
Fomina, G.A..
Mediatization and its theoretization through the agenda.
// Law and Politics. – 2011. – № 7.
– P. 1161-1170.
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Abstract: Lately understanding of the relations between the media and the politics becomes more and more necessary, and the politicians
often address media logic, due to which they form the agenda, which becomes the source of management for these
relations. While the traditional parts of political campaigns remain, and communications are implemented via personal
contact, the politicians more and more often use media means of formation of the social opinion (Bennet and Entman, 2001).
Due to this fact, many researchers now agree that the political changes, which announced the weakness of nationalism in
the modern democracy as well as of party policy, became both the cause and the effect of the growing importance of the
media, and at the same time these political changes are adaptation mechanisms for state and democracy.
Keywords: political science, mass media, mediatization, inter-dependency, communications, relations, personalization, media, politics, news.
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