Mozgovoy D.A. Ways to Establish the Infrastructure of the Theatre Business in Moscow. Historical Experience

Abstract: A retrospective view on the development of the theatre infrastructure in today's theatre life of our capital has allowed the researcher to suggest an initial hyphothesis that the theatre remains viable and interesting for the audience only if its infrastructure is constantly developing. Consequently, the object of the present research is today's theatre life of Moscow while the subject of the research is the theatre infrastructure and all its elements. In his research Mozgovoy summarizes materials on the matter and attempts to provide a scientific substantiation of the term 'theatre infrastructure' as well as to show its role in todya's theatre life of Moscow. Theoretical concepts and practical recommendations contained in the research can be used during lectures on the management of the scenic art and everyday activity of theatre organisations, in particular, developing the theatre marketing policy. The results can be also used in the practice of administrative authorities working in the field of culture. The main research method is based on the interdisciplinary approach to solving the aforesaid tasks and systemic search for the proof of the above hypothesis which made the author to appeal to researches and findings in the spheres of cultural studies, social studies, theatre history, economics and marketing. The methodological basis of the research includes publications and researches of leading economists, sociologists and theatre experts raising topics associated with the aforesaid hypothesis and analyzing the problems relating to the theatre infrastructure. The scientific novelty of the research is caused by the fact that the author appeals to the problem of developing the theatre infrastructure in termsm of the socio-cultural process. 1. The term 'theatre infrastructure' is defined by practical experience, derives from economics, follows systemic 'requirements' and has its own conceptual characteristics related to specific features of the theatre business. 2. The theatre infrastructure is a constantly renovating and developing substance which development directly depends on the status of the theatre life and free functioning of the theatre system and which contents depend on the theatre process in general providing that all elements of the system are stable. 3. The theatre infrastructure is determined by a range of interrelated and coordinated elements that constitute the theatre life. 4. Development of the theatre infrastructure directly depends on the development of the theatre business and historically has been regulated by two forces, self-organisation and government. 

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