Yakovleva E.L. Space of the glamour as universe of the glamour

Abstract: The subject of this research is the analysis of the absurd as a spatial constant of the glamorous social from the perspective of philosophical reflection. In the modernity, the absurd has become the universe, having taken over all spheres of the social, and submitted the life of humanity to its logic. The absurd, having claimed about itself ontologically, affected the gnoseological and axiological constants of the being of individual, which significantly have transformed not only the subjective, but the objective as well. Double standards start to seep through the social, where the superiority belongs to the Nothing. Moreover, the ideology of the glamour itself appears to be absurd due to postulation of timelessness of the beauty, youth, and wealth within the limits of human life. The analysis of the absurd demonstrated its multifacetedness and expanding scale, which allows speaking about the universe of the absurd in the space of the glamorous. The subjective and the objective of the absurd are dialectically interconnected and justify each other. Paradoxicality of the situation consists in the fact that the Nothing in form of the absurd attains a status of the real, starting to live its own life.

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