Yakovleva E.L. Representations of the Absurd in the Existence of Homo Glamorous

Abstract: The research is focused on absurdity as the key characteristics of the existence of Homo Glamorous. Being absurd by nature, modern ideology of glamor creates glamorous spaces of the social which, in their turn, comprise the simulation environment of personality. Having conquered the social spheres, glamor overmastered human life-sustaning activity. Ontological representations of the absurd have influenced gnoseological and axiological constants of human existence that slided back into Nothing as a result of the lost meaning and purpose of life. It is defined that absurdity arises in the gaps between Something and Nothing and this is predetermined dialectically. The cause of absurdity as Nothing as personality deliberately destroying Something. Glamorous format of absurdity encourages meanings and actions wrapping them in the glamorous shade which causes failures of consciousness and eternal patterns. According to the author, it is possible to withdraw from absurdity through being involved in the existence and relating to reflexivity, intentionality, creative approach and moral displays. The aforesaid topics are discussed by the author as a narrative description implying dialectical and phenomenological methods and principles of intentional analysis allowing to reveal specific features of absurdity in the existence of Homo Glamorous. Subjective and objective, personal and social components of absurdity are dialectically interrelated and interdependent. This is a paradoxical situation because being a form of absurdity, Nothing earns the status of the real and starts to take on a life of its own drawing a veil over reality. Provisions and conclusions of the present research can be used in further researches of absurdity and representations of the absurd in personal and social existence. 

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