Gurevich P.S. Simulacrum of Everyday Life

Abstract: The article is devoted to a particular example of the phenomenology of simulacrum. The author of the article refers to the description of the story that was analyzed in his book of 1978. However, analysis of the American TV show about the Louds is not a mere interest in documentalism. The previous interpetation of the event which was mostly perceived as everyone's interest towards archives is viewed by the author of the article as a more profound phenomenon. The author bases his research on the famous concept of simulacrum. In his research article Gurevich uses journalistic documents and conducts a psychological analysis of the 'industry of consciousness'. He analyzes why diaries, memoirs, drafts, notes and sketches in popular culture. The author has appealed to the works of modern post-modernists. The purpose of his research is to analyze the American TV show about the everyday life of the Loud family. The author views this TV show as the simulacrum of everyday life. The author proves that the TV show is not a product of the document about common life. The real is hidden there and decoded as a document, however, does not fully conform to the rules of the genre. Such interpretation of the simulacrum demonstrates modern trends of social thinking. According to the author, the TV show is a bright example of the process of simulacrumization. 

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