Khauer-Tyukarkina O.M. The role of "soft power" under the global economic crisis (on the example of the EU)

Abstract: The article examines current status of soft power usage in the European Union and provides the analysis of the potential of using soft power as a means to overcome the negative consequences of the global economic crisis. The goal of the article is to determine the role of soft power in the European union in overcoming the negative consequences of the financial and economic crisis. The object of study is soft power in the European Union. The subject of research is the forms, methods and tools of soft power in the EU employed under the European and Global financial and economic crisis. The methodological basis of this article involves the systemic, structural-functional, comparative-political approaches, the methods of analysis, synthesis, induction, deduction, observation. The author describes main components as well as key instruments of the European soft power which are being used by the EU during the economic crisis in order to restore its reputational capital and stabilize the position of the European Union in the world system of political coordinates.

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