Bakumenko G.V. Symbolizing Success as a Social and Cultural Process: Problem Definition

Abstract: The subject of the research is the phenomenon of the development of symbols of success in the culture of persoality and socio-cultural environment or, in other words, the phenomenon of the sociocultural process of symbolizing success. The object of the research is the social communication. The author examines the aspects of the problem such as the procedural nature of the phenomenon of success as demonstrated by the variability of the philosophical and everyday contents. Particular attention is given to the problems of the research carried out at the intersection of phenomenology, hermeneutics, semiotics and communication theory. That allows to synthesize the author's  cultural views within the framework of the interdisciplinary research. The research methodology is based on the synthesis of philosophy and phenomenological observations in humanities. Generally speaking, the article is of the discriptive nature and simply defines the problem. The main conclusion of the research is the statement that it is possible and important to study the process of symbolizing success as a social and cultural phenomenon. It is the problem definition of studying symbols of success from the point of view of their immanent procedurality that causes the novelty of the author's scientific approach and dictates the development of new methods of cultural analysis of the social and cultural life phenomena. 

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