Gurevich, P. S. Language as a treasure of ideology

Abstract: Language is a social phenomenon sui generis. The article shows that language as a whole is not differentiated ideologically and therefore is capable of expressing social consciousness in full scope. The problem of the interrelation between language and ideology is not confined only to the ideological relatedness of the linguistic sign. It also embraces a wide circle of problems associated with the choice of a language of communication, the attitude of society to different foreign languages, their evaluation, linguistic contexts. Linguistic purism is also ideologically conditioned. But the problem raised in the article presupposes first of all analysis of the very phenomenon of ideology. It appears now fully armed with theoretical earnestness, appealing to Marxism, psychoanalysis, postmodernism, synergetics. The article uses the method of text interpretation and standard methods of scientific research, including the method of comparative analysis, partially – methodological attitudes of hermeneutic and post-structuralist approaches to the study of texts. The novelty of the approach in the article is conditioned by modern interpretation of ideology, which was analyzed by K. Marx in his time. Now philosophy offers very deep thoughts about this phenomenon in works of such authors as Paul Ricoeur, Jean Baudrillard, Jurgen Habermas, Slavoj Žižek and other philosophers. The author turns to the work of the French philosopher O. Reboul to characterize various functions of ideology. The specificity of the article is that the author’s approach permits to analyze language from the perspective of power and love of power, to specify forms of ideological discourse.

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