V.Y. Brovko New media as a tool of information politics in public space

Abstract: This article examines the major stages of evolution for communications technologies and points out the particular traits of the modern stage of their development. The author conducts analysis of main approaches to defining New media, reviews their main types and offers a unique approach to using new media in information policies of public space actors. Means of communication and their role in information politics already are a subject for research throughout the world for quite some time. All sources indicate that communication itself is one of the key factors that define individual consciousness and the configuration of social and political relations during the given time period. The methodological basis of this research consists of the systemic, structural-functional, comparativehistorical, comparative-political, geopolitical, and cultural-civilizational approaches, as well as methods of analysis, synthesis, induction, deduction, modeling and observation. Communication processes influence the structure of public life, and thus, the methods and tools of information politics in public space on a grand scale: the changes in means and technologies of communication inevitably lead to restructuring of social, political, economic and other areas of social functioning. With all that said, the spread of Internet and the emerging of New media present a plethora of unique opportunities for public space communication, and it is wrong to assume that, information politics is easier now than before. On the contrary, actors of communication that are used to work within classic communication paradigms bring significant harm to their reputation by vigorous, yet incompetent usage of New media, which require a deeper understanding of technological and social particularities of developing online resources.

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