V. Yu. Brovko Conceptual Models of Information Policy

Abstract: This article reviews the main existing theoretical models of communication and information policy, compares different approaches to defining the elements of the communication chain. It analysis the transformation of the concept of subject-object relationship in the communication processes. One of the distinctive characteristics of the modern society is its high information saturation. It does not matter whether you accept the concept of information society in general or not, the technological leap in the information and communication sphere, which significantly transformed the structure of social relations, must be admitted as fact. The information explosion affected virtually every sphere of human activities and resulted in considerable changes to the form and principles of communication processes: we observe intensification of interaction between subjects, constant growth of the information processing and communication speed, increased number of channels for its dissemination. Methodologically, this research is based on the systematic, structural and functional, comparative historical, comparative political, geopolitical and cultural civilization approaches, methods of analysis, synthesis, induction, deduction, modeling, observation. The development and polarization of new media, which offer to members of the society new methods of interaction, are posing to social institutions, governmental agencies and commercial entities, again and again, the question of effective models for managing information and communication processing and make the communications policy one of the priority directions in research. The important task here is to understand which of the existing models of information and communications policy can successfully respond to the structural changes in the social environment and identify in which direction to move when developing new algorithms for interaction with the audience.

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