Ryumshina L.I., Mustafaeva E.M. Sociocultural and public determination of manipulation of subordinates by Russian and British managers

Abstract: Culture is one of the key factors that define the relations between people, and its main parameters lie in the foundation of national business culture, where industrial organizations and relations between staff members are being formed, including those between management and subordinates. At the same time, the society aims to form values and aspirations among the citizens that would be necessary for a successful adaptation within the current social and socioeconomic system. This article reviews the correspondence of social and socioeconomic values based on the example of manipulation of staff members by Russian and British management. The subject of empirical research is the manipulative tendencies of managers, their perception of themselves as manipulators, and the realization of their subordinates about the manipulative tendencies of the management. The research methods are: theoretical analysis of the scientific sources, which allow us to recreate the fundamental principles of the Russian and British cultures; evaluations and questionnaires for management and their subordinates. Based on the sociocultural specifics of Russian culture, it does not provide prerequisites for manipulation; thus the acquired results can be explained first of all by the complicated social situation within modern Russia, forcing people to elect the path of cooperation, which contradicts their sociocultural values.

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