Telenga, M.P. Digital diplomacy as an additional political resource in the international relations.

Abstract: This article concerns a novel direction in the public diplomacy — digital diplomacy, which uses social networks, such as Twitter as its main instruments. The goal of this article is to analyze the capabilities of digital diplomacy and its influence upon the international relations. The author also attempted to find the place of digital diplomacy in public diplomacy as well as its role in the political life of the diplomats. In last several years the talks began in the diplomatic circles on the novel sphere in the public diplomacy — the digital diplomacy. Within the framework of the post-Westphalian system of international relation in the world dominated by the non-governmental organizations, and sensations are no longer the prerogative of the global establishment the need to use other types of media in addition to traditional ones grew considerably. Once the people gained an opportunity to be informed of global events 24/7, the political technologists of the international statehoods were challenged by the mass media. The global time zones and distances vanished and the information became accessible in any place in the world, and, more importantly, it has became decentralized, and it is hard to single out one or two main providers of information, while for any information resource it is easy to find an analog or an opposing source.

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