Rudneva, E. G. Dominance of New Words

Abstract: The subject matter of the article is the destiny of the Russian language these days. There have been times when people speak the language which preserves traditional features — vocabulary, grammar and syntax. But there are also times when the language significantly changes and words from other languages are adopted as a new vocabulary. Quite often new words are created as a result of particular social events and phenomena. When the first aircraft was created, a new word “airplane” also appeared and became widely used. Today the Russian language is experiencing the dominance of foreign words. English words are used even when there is no real need in using them and sometimes it seems humorous. The author of the present article touches upon the problems of communication and understanding. She advocates revival of the spoken word and rhetorics. The author of the article uses the method of linguistic analysis as well as a comparative approach to new linguistic phenomena. She also uses the hermeneutic method allowing to get a better insight into the process of word creation. The theme of the article is not new. Many researchers, educators and psychologists have already appealed to this problem in recent years. However, a rapidly changing environment requires a constant review of this matter. The novelty of the approach described in this article is an attempt to view the problem not only from the point of view of language studies, but also in terms of communication technologies. The author of the article raises a question about whether we can actually become successful in our communication if our language is contaminated, overloaded and has lost its initial purpose?

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