Pogontseva, D. V. Types of Appearance Discrimination

Abstract: The article is devoted to the phenomenon of appearance discrimination. The author analyzes theoretical and experimental works of foreign researchers devoted to such type of discrimination at lookism. Lookism is the term that is used in foreign literature and describes the phenomenon of discrimination of beautiful people, noteworthy that authors of many publications describe the ‘positive’ discrimination. These foreign researches of discrimination in different interaction situations show that beautiful people tend to receive a higher salary, receive better grades as students and etc. The author of the present article also provides the results of the empiric research of discrimination of good-looking people. Based on the study of Russian respondents, there is the appearance discrimination in Russia (about 89% of all cases) and it is usually lookism (‘positive’ discrimination of beautiful people) and discrimination of people who are too fat/skinny or taller/shorter than average height.

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