The role of public diplomacy in the formation of the positive image of the EU in Russia.


	National Security Reference: Galumov, A.E. The role of public diplomacy in the formation of the positive image of the EU in Russia. // National Security. 2012. № 4. P. 77-85. URL: https://en.nbpublish.com/library_read_article.php?id=61358 Galumov, A.E. The role of public diplomacy in the formation of the positive image of the EU in Russia. Abstract: The public diplomacy is a complex of measures, which are aimed to study and to inform the foreign audience, and to form contacts. The public diplomacy is the relations between the states, which do not include the traditional connections between the governments. In other words, the public diplomacy presupposes open dialogue between the private persons and the non-state structures of the states. Such an interpretation of public diplomacy does not coincide with the interpretation of the offi cial American administration, which gave rise to the development of public diplomacy. In accordance with the interpretation by the US Administration the public diplomacy regards mostly the infl uence on the public opinion in the target states in order to infl uence their foreign policy, and it may be implemented at the state level. Keywords: political science, international relations, national security, state, image, the EU, public diplomacy, Russia, interests, foreign political strategy. This article can be downloaded freely in PDF format for reading. Download article References 1. Vaganova T. A., Konoplin Yu. S., Pushkarev R. V. Sravnitel'nyy analiz politicheskoy kul'tury ros- 2. siyskogo i zapadnogo obshchestva. – M., 1994 3. Gadzhiev K. S. Politicheskaya kul'tura obshchestva: kontseptual'nyy aspekt // POLIS, 1991, №6 4. Goryainov V.P. Gruppovaya solidarnost' i tsennostnye orientatsii // SOTsIS, 1997, №3, s. 60-67; 5. Diligenskiy G. G. Sotsial'no-politicheskaya psikhologiya. – M., 1996 6. Lapin N. I. Tsennosti, gruppy interesov i transformatsiya rossiyskogo obshchestva // SOTsIS, 1997, 7. №3, s. 14-24 8. Matveeva S. Ya. Simptomy mirovozzrencheskogo sinteza / Kuda idet Rossiya?… Al'ternativy obshche- 9. stvennogo razvitiya. Vyp. II. – M., 1995 10. Pantich D. Konflikty tsennostey v stranakh tranzitsii // SOTsIS, 1997, №6; Pivovarov Yu. S. 11. Politicheskaya kul'tura. – M.: INION, 1996; 12. Ryabov A. I., Chistyakov V. B. Politicheskaya kul'tura // Vestnik MGU, 1994, Seriya 12, №1 13. Tikhonova N. E. Transformatsionnye protsessy v soznanii rossiyan: aksiologicheskiy aspekt / 14. Transformatsionnye protsessy v Rossii i Vostochnoy Evrope i ikh otrazhenie v massovom soznanii. 15. – M., 1996, s. 45-61 16. Tikhonova N. E. Tsennosti rossiyan v usloviyakh postsovetskogo obshchestva / Kuda idet Rossiya? … 17. Al'ternativy obshchestvennogo razvitiya. Vyp. II. – M., 1995, s. 229-237; 18. Rosenbaum W. A. Political Culture. – N. Y., 1975 19. Pugachev V. P., Solov'ev A. I. Vvedenie v politologiyu: Ucheb. posobie dlya studentov vyssh. ucheb. za- 20. vedeniy. – M.: Aspekt-Press, 1995 21. http://prezident.rf/ref_notes/572 22. ES – Rossiya: partnerstvo v chelovecheskom izmerenii. – M.: Predstavitel'stvo Evropeyskoy Komissii 23. v Rossii, 2007 24. Westney, D. E. and Sakakibara K. Comparative Study of the Training, Careers and Organization of Engineers 25. in the Computer Industry of Japan and the U.S. - Mimeo, MIT, 1985; 26. Mansfi eld E. Industrial R and D in Japan and the United States: A Comparative Study //Amer. Econ. Rev. 27. May. 1988 78(2), pp. 223-28; 28. Aoki M., Koike K. and Nakatani I. The Globalisation of the Japanese fi rm. -Tokyo: PHP, 1989; 29. Aoki M. Toward an Economic Model of the Japanese.Firm. // Journal of Economic Literature. Vol. XXYIII 30. (March 1990), pp.1-2; 31. Aoki M. The Partisipatory Generation of Information Rents and the Theory of the Firm. – In: 1. 32. Koike K. Skill Formation Systems in the U.S. and Japan: A Comparative Study.- In: The economic analysis 33. of the Japanese fi rm. Ed.: M. Aoki. - Amsterdam: North-Holland, 1984, pp. 47-75; 34. Dore, Ronald. British Factory, Japanese Factory: The Origins of National Diversity in Industrial Relations. 35. - Bercley: U. of California Press, 1973; 36. MacLeod B. W. and Malcomson J. M. Reputation and Hierarchy in Dynamic Models of Employment. - Mimeo. 37. U. of Southhampton, 1986 38. Rossiyskiy statisticheskiy ezhegodnik, 2007. Statisticheskiy sbornik. – M.: Rosstat, 2008

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Galumov, A.E. The role of public diplomacy in the formation of the positive image of the EU in Russia.