The perspectives of public diplomacy and image of the EU in Russia.


	International relations Reference: Galumov, A.E. The perspectives of public diplomacy and image of the EU in Russia. // International relations. 2012. № 1. P. 118-127. URL: https://en.nbpublish.com/library_read_article.php?id=61347 Galumov, A.E. The perspectives of public diplomacy and image of the EU in Russia. Abstract: The public diplomacy is a complex of measures, which are aimed to study and to inform the foreign audience, as well as to form contacts. Public diplomacy is also the relations among the states, which do not use the traditional ties among the governments. In other words, public diplomacy presupposes open dialog between the private persons and the non-governmental structures of the states. Such an interpretation of public diplomacy is not the same with the interpretation, which is given to this term by the offi cial American administration, which started its development in the fi rst place. According to the interpretation of the US Administration, public diplomacy is fi rst of all infl uence on the social opinion in the states, with which interaction is taking place, in order to infl uence foreign policy of such states. At the same time such diplomacy may be implemented at the government level. Keywords: diplomacy, public diplomacy, the USA, Russia, the EU, offi cial diplomacy, private persons, NGOs, politics, political science. This article can be downloaded freely in PDF format for reading. Download article References 1. Vaganova T. A., Konoplin Yu. S., Pushkarev R. V. Sravnitel'nyy analiz politicheskoy kul'tury 2. rossiyskogo i zapadnogo obshchestva. – M., 1994 3. Gadzhiev K. S. Politicheskaya kul'tura obshchestva: kontseptual'nyy aspekt // POLIS, 1991, №6 4. Goryainov V.P. Gruppovaya solidarnost' i tsennostnye orientatsii // SOTsIS, 1997, №3, s. 60-67; 5. Diligenskiy G. G. Sotsial'no-politicheskaya psikhologiya. – M., 1996 6. Lapin N. I. Tsennosti, gruppy interesov i transformatsiya rossiyskogo obshchestva // SOTsIS, 7. 1997, №3, s. 14-24 8. Matveeva S. Ya. Simptomy mirovozzrencheskogo sinteza / Kuda idet Rossiya?… Al'ternativy ob- 9. shchestvennogo razvitiya. Vyp. II. – M., 1995 10. Pantich D. Konflikty tsennostey v stranakh tranzitsii // SOTsIS, 1997, №6; Pivovarov Yu. S. 11. Politicheskaya kul'tura. – M.: INION, 1996; 12. Ryabov A. I., Chistyakov V. B. Politicheskaya kul'tura // Vestnik MGU, 1994, Seriya 12, №1 13. Tikhonova N. E. Transformatsionnye protsessy v soznanii rossiyan: aksiologicheskiy aspekt / 14. Transformatsionnye protsessy v Rossii i Vostochnoy Evrope i ikh otrazhenie v massovom sozna- 15. nii. – M., 1996, s. 45-61 16. Tikhonova N. E. Tsennosti rossiyan v usloviyakh postsovetskogo obshchestva / Kuda idet Rossiya? … 17. Al'ternativy obshchestvennogo razvitiya. Vyp. II. – M., 1995, s. 229-237; 18. Rosenbaum W. A. Political Culture. – N. Y., 1975 19. Pugachev V. P., Solov'ev A. I. Vvedenie v politologiyu: Ucheb. posobie dlya studentov vyssh. ucheb. 20. zavedeniy. – M.: Aspekt-Press, 1995 21. http://prezident.rf/ref_notes/572 22. ES – Rossiya: partnerstvo v chelovecheskom izmerenii. – M.: Predstavitel'stvo Evropeyskoy 23. Komissii v Rossii, 2007 24. Westney, D. E. and Sakakibara K. Comparative Study of the Training, Careers and Organization of 25. Engineers in the Computer Industry of Japan and the U.S. - Mimeo, MIT, 1985; 26. Mansfi eld E. Industrial R and D in Japan and the United States: A Comparative Study //Amer. Econ. Rev. 27. May. 1988 78(2), pp. 223-28; 28. Aoki M., Koike K. and Nakatani I. The Globalisation of the Japanese fi rm. -Tokyo: PHP, 1989; 29. Aoki M. Toward an Economic Model of the Japanese.Firm. // Journal of Economic Literature. Vol. XXYIII 30. (March 1990), pp.1-2; 31. Aoki M. The Partisipatory Generation of Information Rents and the Theory of the Firm. – In: 1. 32. Koike K. Skill Formation Systems in the U.S. and Japan: A Comparative Study.- In: The economic analysis 33. of the Japanese fi rm. Ed.: M. Aoki. - Amsterdam: North-Holland, 1984, pp. 47-75; 34. Dore, Ronald. British Factory, Japanese Factory: The Origins of National Diversity in Industrial Relations. 35. - Bercley: U. of California Press, 1973; 36. MacLeod B. W. and Malcomson J. M. Reputation and Hierarchy in Dynamic Models of Employment. 37. - Mimeo. U. of Southhampton, 1986 38. Rossiyskiy statisticheskiy ezhegodnik, 2007. Statisticheskiy sbornik. – M.: Rosstat, 2008

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Galumov, A.E. The perspectives of public diplomacy and image of the EU in Russia.