Gurevich, P. S. Adam Smith about Advertising

Abstract: What makes the cultural ideals and people behavior change from time to time? Why fashion is conquering so many aspects of human life? How is the style being created inside fashion? All these questions are touched upon in the editor-in-chief ’s column. The author talks about an English economist Adam Smith who tried to analyze advertising as a social and anthropological phenomenon. Adam Smith also associated fashion with technological progress.

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