Panova, E. L. Medicalization of Health: Illusion Capable of Destroying a Human

Abstract: The present article views the problem of construction of human by the socio-cultural environment from the point of view of factors determining subjective perception and understanding of such phenomena as health and sickness. Good will and non-violent nature of such construction is in many ways supported by mass media, the latter being an efficient tool in formation of a mass human — passive object of socio-cultural metamorphoses. Health is shown as a social institution that determines universal norms and pathologies at all levels of life supporting activity of human (bodily, psychic and social). The research of life style in mass media as some kind of ‘anthropological measure’ allows to outline certain coordinates for a modern human to construct his body and psyche.

Keywords: