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Psychology and Psychotechnics
Reference:
Marchenko F. O. (2011). Changed Concepts of Television
Audience in Social and Psychological Researches. Psychology and Psychotechnics, 3, 105–113. https://en.nbpublish.com/library_read_article.php?id=58088
Marchenko F. O. Changed Concepts of Television Audience in Social and Psychological Researches.Abstract: The article is devoted to the new tendencies in studying the TV audience in Russia and abroad. The author of the article suggests a classifi cation of the theories of TV behavior and describes the implicit models of the audience behavior. It is also noted that now massovization is gradually transferring to individualization of TV watching. Keywords: psychology, TV behavior, TV watching, audience, individualization, massovization, infl uence, subject, theories, experiments
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