Fedina, E. N. Lifestyle and advertising

Abstract: Lifestyle means specific features of human everyday life. It consists of domestic life, traditions and habits, living and professional stereotypes and communication. For instance, if you put people coming from different societies and following different traditions on one deserted island, what they see and how they act there will differ greatly. There is an invisible but quite sensible screen separating people from their surroundings and this screen is what we call “lifestyle”.

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