Rybakova, T. V. Semiotic aspect of studying modern cultural texts

Abstract: Resume: the article is devoted to semiotics as one of the most effective methods of studying modern cultural texts. The author views culture as a very complex system of signs and it allows him to apply semiotic analysis to all kinds of cultural objects. According to the author, the process of “semiotizaton” of human studies, which has been quite intensive in the last decades, is mainly conditioned by changes occurring in the status of modern semiotics. Applying methods of structural linguistics to cultural objects has enabled the author to define an “ideological program” and to show how it works, how it structures itself and how it influences other cultural practices. The article has a mostly methodological significance.

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