Yakushina O.I. Ways of cultural interaction in modern society

Abstract: The increasing cultural heterogeneity of contemporary societies have highlighted the problem of cultural interaction in academic discourse. This study is focused on strategies and development trends of interaction in the cultural space of contemporary multicultural society. The purpose of the study is to determine the strategy of cultural interaction that can be the most effective for the formation of a common space of cultural and social ties. The conceptualization of multiculturalism was provided along with the multidimensional multicultural model and interaction strategy, taking into account the presence of dynamic feedback among cultural minorities and society as a whole.Methods of systematic and comparative analysis were applied to cultural interaction in the culturally diverse society to identify possible communication options and strategies.The scientific novelty of the article consists in identification of the analytical values of interaction simulation in culturally heterogeneous environment and possible strategies in the justification of multiculturalism as a result of socio-communicative interaction of diverse cultures. The harmonization of interaction between coexisting cultures can be promoted through multicultural strategy. In this research it’s argued that the most critical element is multicultural education, which develops the idea about the importance of recognizing a variety of distinctive identities and cultures of the respective minorities, which allows to overcome the border of social communication and create a shared space of cultural and social ties.

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