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Politics and Society
Reference:
Starikov, A. A., Lebedev, S. V.
Communication Aspect of Political Risks in Trans-National Corporation
Activity
// Politics and Society.
2012. ¹ 2.
P. 87-95.
URL: https://en.nbpublish.com/library_read_article.php?id=53856
Starikov, A. A., Lebedev, S. V. Communication Aspect of Political Risks in Trans-National Corporation
Activity
Abstract:
The authors try to study perception of political risks by the key leaders of trans-national companies in this or
that region. Based on A. Tversky’s and D. Kanneman’s researchers, the authors of the article show how psychological
heuristic (simplifi ed methods of information processing) infl uences the assessment of this or that risk. The authors
pay special attention at some leaders’ inclination to overstate micro risks and underestimate micro-risks.
Keywords:
political studies, communicative linguistics, political risk, perspective theory of risks, coincidence error, heuristics of presence, narrative, automatic way of information processing, political communications.
This article can be downloaded freely in PDF format for reading. Download article
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