Political advertisements in the Internet within the framework of information-and-communications
strategies of the election campaigns in Russia.


	Law and Politics Reference: Lysenkova, M.F. Political advertisements in the Internet within the framework of information-and-communications strategies of the election campaigns in Russia. // Law and Politics. 2012. № 5. P. 853-961. URL: https://en.nbpublish.com/library_read_article.php?id=51767 Lysenkova, M.F. Political advertisements in the Internet within the framework of information-and-communications strategies of the election campaigns in Russia. Abstract: Political advertizing on the Internet is a specifi c type of political bilaterial communication, which is actively used in election process for the purpose of infl uence on the mindsets of electors regarding political subjects or objects. Keywords: Internet, advertizing, party, political, communications, voters, strategy, campaign, process, the president, technology. This article can be downloaded freely in PDF format for reading. Download article References 1. Il'yasov F. N. Politicheskiy marketing. Iskusstvo i nauka pobezhdat' na vyborakh. M.: IMA-press, 2000. 200 s. 2. Ruzhentseva N.B. Diskreditiruyushchie taktiki i priemy v rossiyskom politicheskom diskurse. – Ekaterinburg: 3. Ural, 2004. – 294s. 4. Solov'ev A.I. Politologiya: Politicheskaya teoriya, politicheskie tekhnologii. Uchebnik. – M.: Aspekt-Press, 5. 2006. – 559 s. 6. Otchety po proektu Web Index // TNS Gallup Media: izmerenie auditorii SMI. 2012. URL: http://www.tns-global. 7. ru/rus/data/ratings/index/index.wbp 8. Partii i organizatsii //Rambler TOP100 - reyting: servis statistiki poseshchaemosti internet-resursov. 2012. 9. URL:http://top100.rambler.ru/navi/?theme=115/153 10. Press-vypusk №1951 // VTsIOM: Vserossiyskiy tsentr izucheniya obshchestvennogo mneniya. 2011. URL: http://wciom. 11. ru/index.php?id=269&uid=111517 12. Reyting populyarnosti sotsial'nykh media // VTsIOM: Vserossiyskiy tsentr izucheniya obshchestvennogo mneniya. 13. 2012. URL: http://wciom.ru/index.php?id=459&uid=112476 14. Ardaev V., Beshley O., Dokuchaev D. Tsena golosa. The New Times razbiralsya v schetakh i balansakh. // Novoe vremya: 15. zhurnal. 2012. 05 marta. №8. 16. Pushkareva G.V.Kommunikatsionnye strategii v rossiyskikh izbiratel'nykh kampaniyakh // Gosudarstvennoe 17. upravlenie: elektronnyy vestnik. 2004. Vypusk №3. 18. B o l e ts k a ya K . , K o s t e n k o N . , B i r yu k o v a L. Sh t a b P u t i n a p o t r a t i l n a r e k l a m u v i n t e r - 19. nete okolo $1,5-2 m ln.// Vedomosti: ezhednevna ya delova ya ga zeta.2012. URL:ht tp://www.vedomosti. 20. ru/politics/news/1521446/putin_ocenil_internet#ixzz1nuS84KPO 21. Guseva D. Delay kak ya // Vremya novostey: rossiyskaya ezhednevnaya gazeta.2007. URL: http://vff-s.narod.ru/konst/k09. 22. html#316 23. Il'yasov F. N. Elektorat “russkogo Mandelly” - Zhirinovskogo // Radio EKhO Moskvy: rossiyskaya informatsi- 24. onno-razgovornaya radiostantsiya. 2012. URL: http://www.echo.msk.ru/blog/togda/850301-echo 25. Krechetnikov A. Vokrug prezidentskikh vyborov zavyazyvaetsya intriga // VVS, Russkaya Sluzhba: mezhdunarod- 26. nyy kruglosutochnyy novostnoy kanal. 2011. URL: http://www.bbc.co.uk/russian/russia/2011/12/111216_putin_second_ 27. round.shtml 28. Makunina S. Manifest LDPR: Zhirinovskiy ili budet khuzhe // RBK daily: ezhednevnaya delovaya gazeta. 2012. 29. URL:http://www.rbcdaily.ru/2012/01/13/focus/562949982511712 30. Pertsev A. Vladimir Putin moderniziruet svoy politicheskiy imidzh // Fest N'yus: novosti politiki, biznesa, 31. finansov.2011. URL: http://www.fi rstnews.ru/news/policy/Vladimir-Putin-moderniziruet-svoy-politi 32. Shestopal E.B.Pritsel na kandidatov //NG-Politika: Nezavisimaya gazeta. 2012. URL:http://www.ng.ru/ng_ 33. politics/2012-02-21/9_pricel.html 34. Shchegolev: translyatsii s vyborov prevratilis' v sotsset' // Vesti: gosudarstvennyy internet-kanal. 2012. 35. URL: http://www.vesti.ru/doc.html?id=732464 36. Agitkampaniya zastavila Putina «pakhat' po-zapadnomu» // RIA Novosti: rossiyskoe agentstvo mezhdunarodnoy 37. informatsii. 2012. URL: http://www.ria.ru/vybor2012_putin/20120302/583889613.html 38. Bez viny proigravshiy // Vzglyad: delovaya gazeta. 2012. URL: http://vz.ru/onlinetext/2012/2/21/563049.html 39. Kandidaty v prezidenty gotovyatsya k agitatsii: obrazy, stil', formaty // RIA Novosti: rossiys- 40. koe agentstvo mezhdunarodnoy informatsii. 2012. URL: http://www.advmarket.ru/monitoring_smi/index. 41. php?ten_rubric=adv_agency&read_news=5176 42. Prokhorov nameren na vyborakh prezidenta “stat' glavnym Antiputinym” // RIA Novosti: rossiyskoe agentstvo 43. mezhdunarodnoy informatsii. 2012. URL: http://ria.ru/politics/20120127/550001659.html

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Lysenkova, M.F. Political advertisements in the Internet within the framework of information-and-communications strategies of the election campaigns in Russia.