Hermeneutics as a basis for the analysis of creolized media text.

Lenkova Tat'yana Aleksandrovna PhD in Philology Associate Professor, Department of Foreign Languages, Ryazan State University named after S. A. Yesenin 390000, Russia, Ryazanskaya oblast', g. Ryazan', ul. Svobody, 46 talenk@yandex.ru Other publications by this author

We look at the same things differently. The difference in "vision" is explained by the fact that each of us develops his own system of background knowledge in the course of life, more or less independent of others. Even two people who have received the same information can perceive it as completely different messages.

In the process of working in print media, a journalist tries not only to inform, but also to have a certain impact on the target audience, and the reader, in turn, carries out cognitive activity, that is, tries to get the information product that he does not yet have. However, under certain conditions, when, for example, the author uses excessively complex or completely unsuitable language material, people forget the textual representation, but they can well remember the model of the situation by extralinguistic means of expression, for example, by photos, drawings, tables. It turns out that it is the creolized media text that provides the cognitive potential that allows the reader to "walk in a gemeneutic circle", interpreting the content using either verbal or extralinguistic means, gradually deepening into understanding. The modern creolized media text, like no other, helps to ensure that its semantic content finds its place in the picture of the world of millions of readers.

Conclusions

Hermeneutics today is not just the science of perceiving a text, extracting meaning from it or interpreting something, it was not lost in the Middle Ages, on the contrary, hermeneutics perfectly integrated into the modern high-speed way of life. In our opinion, hermeneutical postulates have become the basis not only for the theory of interpretation, but also formed the basis for dividing the information flow, we know the whole through its parts (according to F. Schleiermacher), we analyze the text, trying to take the position of the author, correlate the content with the historical epoch and cultural tradition (according to Dilthey and Gadamer), but, at the same time, we try to be as objective as possible, without introducing anything superfluous into the original text (according to Heidegger). The question of how interpretation is possible, to what extent we can penetrate the author-journalist's intention, and how to remain "respectful" (in S. Sontag's terminology) in the process of learning journalistic material remains, in our opinion, open. Only one thing is certain – hermeneutics formed the basis of media analysis, providing ways of approaching the knowledge of the content of a creolized media text. An integrated approach to the analysis and interpretation of modern printed media texts based on hermeneutics can, in our opinion, lay a methodological basis for practical classes in higher educational institutions with students studying media linguistics and intercultural communication. At the "everyday, philistine" level, all of us, as representatives of the readership, use the postulates of hermeneutics, leafing through newspapers and magazines daily. And, of course, media analysis based on the achievements of hermeneutics is of research interest for both linguists and journalists.