Abstract: The subject of this article is the analysis of evocative representation and influence from cognitive attitudes. The information concept is opened from the point of view of the media discourse and media information. Evocative influence is considered by the author as a subtype of speech influence, special attention is paid to the representation of conceptual features in the headline of the media text. In her article Konovalova provides definitions of evocative representation and influence. The material of the study was media texts in various languages. The research is based on the following research methods: 1) observation as a method of collecting empirical information; and 2) cognitive-matrix analysis of headlines of media texts. The results of the cognitive-matrix analysis of the US, British and German press headings are presented, during which several types of information concepts are considered. The novelty of the research is caused by the fact that the signs of information concepts in the headlines of media texts are first considered from the standpoint of the evocative impact on the recipient. It is proved that the verbalization of the concept in the title of the media text is carried out with the aim of providing an evocative influence.

Keywords: cognitive-matrix analysis, cognition, evocative influence, headlines, media discourse, media text, evocative representation, evocation, information concept, conceptual features

Abstract: The subject of the research is the phenomenon of silence in verbal communication. The object of the research is the verbal communication of a Russian language speaker in a situation of everyday communication. The author pays special attention to the effect of silence on efficient communication in the Russian everyday interaction. As the material for analysis, the author has chosen to study recordings of spoken language and dialogues from contemporary movies. For the first time in the academic literature the phenomenon of silence is described from the point of view of its influence on efficient communication in everyday interaction. The research was carried out using the the method of the integral (communication-pragmatic and linguistic) analysis of language materials as well as the method of description. The main result of the research is the author's discovering the main types of silence represented in everyday life communication: unwillingness to give information to a partner, ignoring a communicative partner, and a lack of etiquette reaction. Silence has a negative effect on communication and lowers its efficiency because silence provokes negative emotions and creates a negative atmosphere for communication. 

Keywords: speaking, Russian social interaction, social interaction, silence, effective communication, communication, communicative act, nonverbal communication, communication rate, etiquette rate