Abstract: The author delivers an opinion on the scientific work “Social Capital of the Development of Tourism Attractiveness of Russian Territories” presented by O. V. Rogach in 2019. The monograph was prepared with the financial support from the Russian Foundation for Basic Research within the framework of the scientific project No. 19-011-00565 “Interaction of the key actors of local communities for increasing tourism attractiveness of Russian territories: restrictions, resources and technologies of development”. The monograph contains theoretical and empirical results of the conducted research, which is of interest to a wide array of scholars, representatives of municipal administration, and other experts involved in the questions of development of social capital. Relevance of the raised in the monograph questions, low elaboration of the problems of converting social capital into the development of tourism attractiveness of municipal formations of Russia, form a broad range of questions for the scholars, the partial answers for which are given in this scientific publication. The novelty of the presented materials and conclusions is defined by the results of the original empirical research. The author’s ideas on the creative clusters, their capability of attracting tourist flow by offering the travelers a tourist product fused with authenticity of the local culture and traditions.

Keywords: local community, social resource, social interaction, social construction, social capital, tourist attractiveness, municipality, municipal governments, city, social networks