Abstract: The subject of this research is the new forms of cyberbullying as a social problem of school environment. The goal consists in conducting a sociological analysis of the new forms of cyberbullying. The survey was conducted on the basis of Google Forms in the social network Vkontakte; it involved students of 8-11 grades, university freshmen, and students of vocational secondary schools of Nizhny Novgorod, total of 300 persons. The second survey “New forms of manifestation of cyberbullying in social networks: on the example of the phenomenon “death community” was carried out in Marc 2018, and involved school students of 5-11 grades, total of 362 persons. The acquired results demonstrate that children who were not able to find solution of their problem most often enter the “death community”. They look for solution among other members of the group, kindred in spirit, and attracted by philosophy of the groups, presented by interesting names, such as “whales swim upwards” and “whale journal”, which describe the romantic side of death, that it is a good or an achievement, rather than something scary or unknown. The scientific novelty lies in studying the problem of cyberbullying in the school environment of Nizhny Novgorod. The obtained results may be used social pedagogues and school psychologists.in formulation of recommendations for parents of “vulnerable” group of students to prevent cyberbullying.

Keywords: virtual communication, cybergression, baiting online, Online communities, hostile behavior, school violence, death community, cyberbullying, deviant behavior, suicidal behavior

Abstract: This article brings into the mainstream the need for development of marketing approach to managements within the system of higher education. The subject of this research is the assessment methodology of marketing of the higher education establishments. The authors carefully examines the process of formation of the all-round and objective system of assessing the effectiveness of marketing activity considering the individual peculiarities of modern universities. A description of the economic and social (consumer) vectors of assessment and the corresponding criteria is provided. Special attention is given to the practical aspects of assessment on the example of the School of Pedagogy of the Far Eastern Federal University. The authors formulate and test the technique for assessing the development level and effectiveness of marketing activity of higher education establishments. The scientific novelty lies in identification of the three levels of marketing integration into the activity of education organization, substantiation of recommendation on the formation of assessment system of the effectiveness of marketing activity. The main conclusion lies in the fact that the proposed directions and criteria can be successfully used in assessment of marketing component in the work of modern university. This will allow developing necessary strategic and tactical solutions.

Keywords: criteria for evaluation, methodology, level of integration, performance evaluation, marketing activities, higher education, educational organization, evaluation system, marketing, university

Abstract: According to the federal legislation in the areas of public health and education, individuals receiving medical education, who do not yet have accreditation (certificate) in this specialty, are not allowed to interact with patients. Therefore, over the period of 2013-2014 special relevance gained the problem of simulation learning. The article examines the concept and order of realization of simulation learning in a medical educational facility, provides the dictionary definitions and algorithm of structuring of the educational process, classification of the notions and equipment. The authors used the lexicographical approach – the creation of non-contradictory definitions for the concepts of didactics and educational process based on the authors’ experience in didactics of the higher school, as well as methodological and lexicographical dictionary work. The scientific novelty lies in the terminological determination and classification of conceptual apparatus of the sphere of simulation learning in the professional medical education, clarification of debatable aspects in didactics and interpretation of concepts in the area of formation of the skills and attainments, as well as with regards to the order in organization of educational events and classification of equipment, methods, technologies, approaches used in the educational process. The article also considers the role of pedagogical and assistant personnel in organization of the process, questions of control over the formation of attainments, and other aspects.

Keywords: theory of skill formation, educational process, didactics, simulation training, advanced training, highly qualified personnel, simulators, attestation, practical training, training standard

Abstract: onThe object of this research is the interactive digital content resources at the present stage of development of online education in the Russian universities. Particular attention is paid to the modern understanding of the characteristics and levels of interactivity of the learning materials. The article provides distinct features of the digital learning resources and interactive learning material, as well as underlines the potential capabilities of interactive content for implementation of pedagogical techniques and achievement of the expected educational results. The author substantiates the need for readiness of academic staff for design and development of the interactive learning materials in terms of implementation of the online education. Based on the results of research using the methods of content analysis, discursive analysis, synthesis of ideas of the modern pedagogical techniques, the article describes the attributes of the modern learning resources that can be applied remotely through online courses saturated with the interactive digital content. Author’s main contribution lies in the fact that he synthesizes the levels of interactivity of the modern learning resources, concretized the notions of “digital learning material”, “interactivity”, “level of interactivity of learning resource”, “interactive digital content” in the context of establishing the online education within the framework of the smart-education paradigm. The author demonstrates the importance of the interactive digital content in online courses due to it didactic capabilities.

Keywords: interactivity, distant learning, learning management system, smart education, e-learning, online course, digital content, interactive learning resource, digital learning environment, digital education

Abstract: The Scientific and Technological Development Strategy of the Russian Federation sets a goal for establishing the national innovation system. The first stage of realization of this goal (2017-2020) stipulates the formation of integral system of reproduction and engagement of human resources for the scientific-technological development of the country. Higher education is viewed as the mainstream social institution capable of ensuring the solution of this task. The goal of this work consists in determination of the potential threats to reproduction of the human resources in the higher school, as well as identification of the prospects aimed at preservation and augmentation of the human capital. The authors provide a long-term forecast for the development of higher education until 2026. Based on the expected change in the population size of the age groups between 17 and 30 years old in one-year intervals and the development trends of higher education, the article determines the contradictions of financial support of higher education and prospects for preservation of human resources of the higher school. It is established that in the current situation, the actual funding of the higher education does not correspond with the standards required by law “On Education in the Russian Federation”. Thus, population size in the age from 17 to 30 years old in 2014 (29,321 people) and in 2015 (28,579.9 people) suggests that on the account of the federal budgetary appropriation, must receive education 2,345.7 and 2,286.4 people correspondingly. On actual basis, in 2014 and 2015 at the expense of federal budged, were educated 1,990.5 and 1,859.9 people correspondingly. In strategic prospect, the size of population in the age of 17-30 years old will continue decreasing, while after 2018, the number of students will start to increase. Such contradiction must be resolved through introducing the appropriate corrections. The amount of students of state universities, having achieved a minimal number in 2018/19 academic year (3,682.0 people), by 2025 will exceed the number of students in 2015/16 academic year, counting 4,132.0 people. The authors present the negative and moderate scenarios of changes in the composition of teaching staff of the state higher educational facilities. It is proven that considering the dynamics of the development of higher education, the number of teaching staff of the state universities in the mid-term perspective must be not lower than 240,000 people.

Keywords: structure of teaching staff, decrease in number of teachning staff, moderate scenario, negative scenario, steady reproduction of shots, long-term forecast, standard of financing, higher education, strategy of scientific and technological development, maintenance of personnel excessiveness

Abstract: This article is dedicated to the discussion of application of the new educational technologies under the conditions of implementation of the new generation federal state educational standards. For determination of efficiency of the use of interactive educational technologies in establishment of the professionally significant competencies, the authors conducted a psychological-pedagogical research, the object of which is the educational motivation of the university students in juridical and psychological disciplines. The subject of this work is the impact of binary technology of interactive practical training upon the educational motivation of students in juridical and psychological disciplines. The faculty of Law and faculty of Humanitarian Education of Novosibirsk State Technical University comprise the experimental foundation of this research; 40 students were subjected to the experiment (experimental group of 30 people, and control group of 10 people). Both groups undergone the psychodiagnostic testing before and after the experiment. The experiment included the three 1.5-hour joint interactive practical training in form of a business game.  In the result, significant changes have been detected, on the motivation scale “acquirement of knowledge”, in other words, the value of theoretical and practical material studied during the course of higher education has increased for these students. The performed content analysis of the students’ opinion in experimental group, demonstrated that the implementation of the new pedagogical technologies in form of the joint binary practical training contributes into the changes in educational motivation, as well as establishment of a more precise understanding about the future profession.

Keywords: organizational skills, communication skills, civil rights, pedagogical technologies, binary training, competence approach, educational motivation, interactive training, competencies, professional standard

Abstract: Homosexuality is a widespread phenomenon in the modern world. However, just like in recent years, features of people of nonconventional orientation and their possible influence on formation of sexual orientation of the young generations still interest the scientists enanged in this theme. The author of the article describes the history and causes of of homosexuality. The question is asked to the reader, are we ready to work side by side with the people having nonconventional sexual orientation? The author also discusses the influence of mass media on formation of sexual identity of modern teenagers. 

Keywords: homosexuality, gender, identity, socialization, environment, behavior, teenager, influence, personality