Abstract: The subject of the article is the reflection of interethnic relations in the works of Buryat writers narrating about different periods of Buryatia's history (the novels "The Steppe Woke Up" by J. Tumunov, "Singing Arrows" by A. Balburov, "Stolen Happiness" by D-R. Batozhabai, "Steppe Roads" and "The Year of the Fire Snake" by Ts-Zh. Zhimbiev, "Alar-Gol" by P. Malakshinov, "The Righteous Path" by B. Sanzhin, Ch. Tsydendambaev's dilogy about D. Banzarov, the novels "My Little Marikan", "The Path of Samagir" and "Beyond the Gorge of Seven Wolves" by M. Zhigzhitov). The aim of the article is to study the peculiarities of interethnic relations in Buryat prose. The methodology of the work is based on the application of complex, socio-historical and comparative approaches to the analysis of the representation of interethnic relations in Buryat literature. The results of the work are confirmed both by the volume of the studied literary material and by the literary analysis based on the significant works of regional philology. The article proves that the theme of interethnic interaction is most thoroughly revealed by the authors when depicting the turn of the XIX–XX centuries and the Soviet period. Meanwhile, the works about the era of Peter the Great and the events of the first half of the XIX century also convincingly show the nature of interethnic relations. The results of the study contribute to a fuller understanding of the history and dynamics of interethnic relations in such a multi-ethnic region as Buryatia and Eastern Siberia in general. The results of the study can be used in teaching classes on the history of Buryat and other Siberian literatures in universities and colleges, as well as in the preparation of educational and awareness-raising activities. Buryat prose convincingly shows typical manifestations and the essence of interethnic relations of the peoples of Buryatia. They are characterised as friendly, good-neighbourly, due to the similarity of basic values and orientation of representatives of different nationalities, who have become closer over a long time of being on a common land.

Keywords: Russia, Buryatia, history, character, writer, Buryat novel, Buryat literature, Russians, interethnic relations, Buryats

Abstract: The linguistic description of a literary text involves consideration of its semantic structure, by which, following L. A. Novikov, we understand the system of images of the work and the linguistic means of their embodiment in the author's text. Peripheral combinations play a significant role in the arsenal of artistic techniques of N.M. Karamzin, implemented in sentimental novels, and demonstrate primarily the functions of indicating feelings and states, embellishing speech, author's characterization and poetization of prose text. The subject of the study of the analyzed text of N. M. Karamzin's novella "Natalia, the boyar's daughter" is periphrasis as a special means of creating a semantic structure. The relevance of the work is due to the clarification of the status of the periphrase as an important structural element of the sentimental story. The aim of the work was to clarify the concept of periphrasis in the modern and preceding N. M. Karamzin literary tradition and highlight its functions in the texts of the stories.  The methodological basis of the study was the work of Russian linguists of the V. V. Vinogradov school, based on a system-functional approach to the analysis of the language of fiction. The conducted research allowed us to conclude that the periphrasis is the basis of N. M. Karamzin's imagery and implements the functions of speech decoration; characterization, in which the periphrasis contains the author's attitude to the hero; stylistically marked periphrastic combinations serve to separate parts of the story, for example, the author's digression and the main text of the story. The novelty of the research lies in clarifying the functions of the periphrasis as the central means of the semantic structure of the sentimental story. Periphrases are becoming one of the new tools for constructing the semantic structure of a prose work of the emerging aesthetics of sentimentalism. The use of periphrases is included in the concept of reforming the Russian language by introducing elements peculiar to the sentimental style of French salon literature into the text, while generally ordering syntax at the level of a simple and complex sentence.

Keywords: semantics, image structure, expression, syntactic reform, historical story, Karamzin, function, periphrase, sentimental story, aesthetics of sentimentalism

Abstract: The article analyzes the hidden semantic associations, allusions and reminiscences associated with the artistic technique of anagramming the surname of the main character of K.K. Vaginov's novel "The Goat Song" (1928) – the "unknown poet" Agafonov. The subject of our research attention was the linguistic and cultural complex of associations as part of an incomplete anagram of the writer's surname (Vaginov) in the family "mask" of the autobiographical hero (Agafonov). Special attention is paid to the analysis of the phenomenological structure of this image, based on elementary semantic connections with the formally absent linguistic and cultural complex of the reconstructed context: the "Dionysian" component (the motif of the "unknown god" in the Pradionysian cults); the cultural and semantic stereotype of the Silver Age (in particular, the features of the symbolist "poet-theurgist" are obvious); the Nietzschean image "the artist of intoxication and sleep"; and finally, with the ancient Greek etymology of the word-concept ἀγάπη ( love, Christian meals of love) in the structure of the surname of the character in question – Agafonov. The anagramming technique is presented from the perspective of the artistic teleology of Vagin's work and is considered by us within the framework of the methodological guidelines of historical poetics (O.M. Freudenberg) and selectively applied methods of deconstructivist analysis. As part of the analysis of the phenomenological structure of the image of the "unknown poet", we sought, using a wide range of interpretative possibilities of the Vagin text, to demonstrate the hidden semantic structures associated with the anagram of the surname of the main character of the novel – the "unknown poet" Agafonov. The main result of the conducted research is the conclusion that the anagramming technique is presented by K. K. Vaginov in the perspective of the artistic teleology of the novel narrative, which is based on the principle of multifunctional interaction between the author and the character. A special research contribution to the development of the presented topic is an indication of specific structural and semantic complexes linking the surname of the hero of the Vaginovsky novel with a wide linguistic and cultural tradition – from antiquity (Plato's "Feast" dialogue) to the modern era ("The Birth of Tragedy from the Spirit of Music" by F. Nietzsche).

Keywords: Dionysism, Nietzscheanism, anagram, narrative, novel, character, author, Russian Silver Age, cultural crisis, intertext

Abstract: As the object of the research the author chooses the linguistic characteristics of the intertextual unit as the main form of realization in texts of the stylistic device based on borrowing textual elements from other texts. Despite a significant development of the intertextuality theory, the analysis of the theoretical framework in the field of intertextual interaction reveals a lack of knowledge of the linguistic aspects of functioning of intertexts both at the level of expression and meaning. In the article the author analyzes the basic structural particularities of the intertextual unit in postmodernist fiction. This kind of textual material was chosen because of high content of intertexts in this discoursive system, the fact conditioned by the interest of postmodernist writers to the capacities of the stylistic device described in the article. To delineate the content of the notion “intertextuality” according to the “broad” and “restricted” approaches, the author applies cognitive methods and carries out an experiment based on semiotic methods whose the aim was to describe the mechanisms of decrypting intertexts in non-verbal texts. Having analyzed the content of the term “intertextuality” according to the “broad” and “restricted” approaches from the cognitive and semiotic points of view, the author suggests differentiating two distinct phenomena. One of them, the stylistic device based on inclusion of different elements of other texts into a proper text, is under-researched from the linguistic point of view. The article presents main theoretical conclusions about the correlation between the plane of expression of intertexts and their source-texts, as well as the types and the role of the attribution as a key intertextual element. The conclusions may be used in intertext-making activity, e.g. in translation. They may also serve as the basis for further researches in this field.

Keywords: citation, precedent phenomenon, intertextual unit, linguistics of intertext, postmodernism, cognitive approach, semiotic approach, intertext, theory of intertextuality, allusion

Abstract: The article is devoted to clarifying the general patterns of intertextuality of modern news headlines in Russian and Chinese leading media against the background of globalization, informatization and digitalization. The subject is the intertextuality of digital media news headlines. The material is the headlines of the Russian and Chinese media leading digital information portals for 2023. The scientific novelty lies in the fact that for the first time a comprehensive comparative study was conducted on the main manifestations of intertextuality of world news headlines in modern Russian and Chinese leading digital media. The relevance of the research is due to the fact that digital technologies, hyperlinks, search engines, etc. have created a new unexplored textual reality in which news headlines form links with other texts in the context of the global digital Internet. The main research methods are functional-semantic, interpretative, linguistic and cultural analysis. The method of linguistic commenting was used to explain the headline texts of world news, the culturological method was used to explain the traditions of society reflected in the titles of online news articles. The contrastive method was used to identify common features of the news headlines of leading Russian and Chinese online media publications. The result of the study: intertextuality is characteristic of the news headlines of Russian and Chinese online publications, six main attributes of intertextuality of the headline texts of world news of Russian and Chinese leading digital media have been identified, such as citation, precedent, uncertainty, hypertextuality, polymodality and rhizomaticity. These attributes are widely used in the news headlines of Russian and Chinese digital media. The obtained research results can be the basis for the following studies and used in the practice of teaching university courses in such disciplines as linguistics, communication, cultural studies, political science, etc. The conclusions of the study are that the intertextuality of online media news headlines, as a concentrated manifestation of textual phenomena in the digital age, is characterized by rhizomatic diversity, entanglement, nonlinearity, polycode, openness and dynamism not only at the level of semantics, but also the form of the news headline text.

Keywords: polymodality, hypertextuality, uncertainty, precedent setting, citation, hypertext, digital media, news headline, intertextuality, rhizomatics

Abstract: The purpose of the study is to analyze the concept of LOVE as a macro concept of the artistic world of V. Tokareva, which includes many layers and varieties, which contributes to a deeper penetration into the artistic conceptual sphere of the writer, helps to understand the internal laws by which the characters of the work live and act. The research is based on the material of the writer's stories published in different years. The research methodology is based on a component analysis of the text, conceptual and functional methods, there are elements of comparative and descriptive methods. The scientific novelty of the research consists in the fact that the author for the first time attempts to analyze the artistic concept of LOVE in the works of V. Tokareva from the point of view of its content and varieties, and also traces the continuity with the conceptual sphere of A. P. Chekhov at the level of this concept. The results showed that the concept of LOVE is explored by the writer not only at different levels of human relationships, but also at the level of love for creativity. The concept of LOVE organically combines the individual author's perception with the ideas of the predecessor author. The practical significance lies in the fact that the research materials can be used in the practice of university teaching of special courses devoted to the problem of the functioning of artistic concepts in the works of Russian authors of the second half of the XX – first quarter of the XXI centuries, as well as in conducting seminars on the history of Russian literature. The relevance of the research is determined by the interest of modern literary criticism to the artistic concept, as well as the fact that the work of V. Tokareva from the point of view of the content of the artistic concept of LOVE has been studied incompletely and requires further development.

Keywords: succession links, concept formation, the specifics of the incarnation, artistic concept sphere, figurative content, concept LOVE, artistic concept, A. Chekhov, Victoria Tokareva, the connection of creativity

Abstract: The subject of the study in this article is the Sologubov pretexts of V. V. Nabokov's stories "Terra Incognita" and "In Memory of L. I. Shigaev". The paper establishes the genetic connection of these works with the stories "Summoning the Beast" and "Connecting souls" by F. K. Sologub. The work is based on comparative analysis, which helps to identify the commonality of the plots and techniques of the writers, to establish the features of the worldview that lead to a similar choice. The area of Nabokov's artistic attention, like Sologub, is a state of delirium, which motivates the bifurcation of space. An indication of the Sologubov intertext in Nabokov is the image of small domestic evil spirits, textually close to the descriptions of the predecessor. The article proves that the borrowing of plots is due to the aesthetic community of artists: the desire to recreate the twofold world by combining the objective plan with the image of an alternative – subjective or metaphysical – dimension. Ontological instability is recreated by writers using the technique of double motivation. The article examines the attempts of both authors to transform the technique found in prose for drama. Sologub implements them in the unfinished adaptation for the scene of the story "Summoning the Beast" and in the play "The Little Demon". Nabokov seeks to convey the point of view of the hero in the plays "Death", "Event", "The Invention of the Waltz". It is noted that in the field of drama, common attitudes find a dissimilar implementation at the level of techniques.

Keywords: fiction, intertext, pretext, point of view, double motivation, epistemological problems, double world, Sologub, Nabokov, space of delirium

Abstract: The subject of this study is to identify varieties of single–compound sentences in two genetically unrelated languages - Russian and Ingush, to describe the structural and semantic properties of the specified syntactic unit from the typological aspect. The following tasks are put forward in this scientific article: firstly, to conduct a comprehensive analysis of the concepts of the predicative center of one-part sentences of the Russian language in comparison with unrelated Ingush; secondly, to identify criteria for determining the types of one-part sentences in the Russian and Ingush languages; thirdly, to conduct a structural and semantic analysis of the predication of the types of one-part sentences. Sentences from two languages studied: Russian and Ingush. The scientific novelty of the study is that for the first time the main structural and semantic features and grammatical ways of expressing the predicative basis of a one–part sentence of two different-structured languages are revealed from a comparative point of view. In addition, the scientific novelty is due to the fact that the predicative basis of a single-compound sentence in nominative Russian and ergative Ingush languages has not been sufficiently studied from a typological point of view: to date, there are no or few monographs, scientific articles and other scientific works in which it would be elaborated in detail or aspect. As a result of the study, seven varieties of single-compound sentences were identified and it was proved that, despite some structural and semantic differences, in general, the predication and types of single-compound sentences coincide in the Russian and Ingush languages.

Keywords: predicative core, genetically unrelated languages, the person Pronouncing, the person speaking, typological aspect, grammatical basis, the face paradigm, predication, Single - part sentences, types of single-part sentences

Abstract: Modern multimedia text has been widely studied from the point of view of its formation, but the role, place and significance of its individual components in the implementation of various functions has not yet been sufficiently studied. The article is devoted to the problem of the attractiveness of polycode multimedia text, which is formed in the content of the Chinese television series "Symphonic Novel". The author considers the specifics of the combination of oral verbal text, visual series and audio components in the multimedia text, in which various formats are used: the joint sound of verbal text and non-verbal elements (classical music, background soundtracks, nature sounds, etc.). The author believes that, in general, multimedia text becomes a potentially effective factor in the attractiveness of a television series, which makes it possible to evaluate it the image potential is very high. In the process of analyzing the multimedia text of the TV series, the author reaches the conclusion that thanks to classical music, the realization of both educational and influencing functions is enhanced, and the plot and the characters of the TV series become more attractive, and comes to understand that the realization of the category of attractiveness plays a fundamental role, since it is included in the illocutionary dominant (the main communicative super-task) media content, which consists in the widest possible coverage of the audience of the TV series "Symphonic Novel". Thus, the author proves that the attractiveness of the TV series is formed due to an ambivalent combination of verbal and nonverbal components with the leading role of the audio format.

Keywords: soap opera, ambivalence, Symphonic Novel, media content, TV series, polycode format, multimedia text, attractiveness, media, media space

Abstract: The article examines the features of the functioning of precedent signs of high culture with the source sphere “F.M. Dostoevsky” in the media space. The subject of the study is media texts that use the precedents of the specified sphere (texts, statements, situations), the authorship of which is attributed to the writer. The purpose of the article is to identify “false” quotations as part of Dostoevsky's precedent world and analyze their high frequency in media texts. Media texts published in Russian publications, as well as materials from social networks and blogs, were used as the research material. Methods of contextual analysis of precedent phenomena and their “transformations”, the method of semantic and pragmatic interpretation were used for the analysis. To identify the “pseudo-citations”, literary studies of scientists devoted to the study of the creativity and biography of F.M. Dostoevsky were required. The scientific novelty of the work consists in the fact that it analyzes for the first time the “pseudo-precedent” cultural signs actively replicated in the media space with the source sphere “Dostoevsky” from the point of view of their ethical correctness and aesthetic value. The conducted research revealed the frequency of the use of Dostoevsky's “pseudo-citations” in the modern media space; in addition, several groups of the writer's “pseudo-citations” were identified according to the degree of unreliability of information. The research materials allowed us to conclude about the potential risks of replication of Dostoevsky's “pseudo-citations” acting as a means of political propaganda and ideological struggle. The results of the research can be used in the development of special courses in media linguistics, axiological linguistics and linguoethics.

Keywords: linguoethics, precedent world, precedent personality, pseudo-citation, Russian classical literature, Dostoevsky, signs of high culture, precedent sign, media text, media fake

Abstract: The relevance of this study is due to the small study of the issue of intertextuality in English-speaking Catholic preaching in modern Russian science. The purpose of this article is to study various types of intertextuality and the linguistic techniques by which they are expressed in modern English-speaking Catholic preaching by the example of the preaching addresses of Cardinal Vincent Nichols, Archbishop of Westminster (Diocese of Westminster, London, UK). The object of the study is an English—language Catholic sermon, the subject is intertextuality and its varieties (referential, prototypical (textotypological)), manifested in the above text. In writing this work, we were guided by such methods of scientific research as analytical and descriptive. The scientific novelty lies in the consideration of the phenomenon of intertextuality, one of the manifestations of which is the functional-semantic category of appeal. The conducted research indicates that in the Catholic sermon there are elements of both RI and PI, where RI is represented by various quotations, allusions and retelling of the author's text, and PI is a mention of God in all three Persons, respectful euphemisms for His Name and the Name of the Blessed Virgin Mary, mentioning the names of saints, biblical heroes, characteristic religious vocabulary, the use of "we-constructions" to create an image of the unity of the preacher with the audience, as well as appellative constructions represented by the verbs of ought, influence, as well as the imperative mood of the verb and the simple present tense of the verb with a hint of ought.

Keywords: Church, Jesus Christ, God, christianity, Great Britain, Catholicism, the sermon, prototypical intertextuality, intertextuality, referential intertextuality

Abstract: This article is dedicated to the questions of intertextual dialogue in modern Russian literature on the example of allusions to the novel “Froth on the Daydream” by Boris Vian in the novel “Planet Water” by B. Akunin. The object of this research is the game with audience used by B. Akunin, which allows broadening the context of perception of the novel through intertextual links. The subject of this research is the forms and ways of manifestation of intertextual dialogue of the two works – “Planet Water” and “Froth on the Daydream”, as well as their interaction through the literary works of antiquity and Japanese legends. The authors examine the references to B. Vian’s novel, describing their role in text of the narrative. The article employs comparative, contextual,l and hermeneutical analysis. The interaction of the corpus of texts about Fandorin with the works of Russian, English and Japanese literature is subject to detailed analysis. The texts of B. Akunin about Erast Fandorin abound with various references to the Russian and foreign literary works. The scientific novelty is define by the fact that this article is first to draw parallels with the French literature. The article determines and substabtiates intertextual links of “Planet Water” with “Froth on the Daydream”, which manifest through the key images and onomastic system of the novel. These links should attributed to hidden, encrypted intertext, cryptotext; in order to grasp such text, the reader must be familiar with the primary source. The presence of intertextual dialogue broadens the context of perception of the detective story and associate it with the genre of dystopia and parody.

Keywords: cryptotext, onomastic code, pastish, parody, intertext, postmodernism, Vian, Akunin, dystopia, intertext interaction

Abstract: This article examines the intercontextual type of intertextual interaction as a reverse, counterposing to intertextual type of interaction form of context-semantic exchange of units of poetic text, leading to poly-interpretativeness of the work in question. The author delineates and defines the concepts of Intertextuality and Intercontextuality, denotes their key functions, isolates their functional units. The object of this research is the poetic text. The subject is the functional units. The aim of this work is to research the context-semantic exchange of units of the poetic text, leading to dynamics of their semantic complex or poly-interpretativeness. The scientific novelty of this research consists in the discussion, outlining and comparison of the basic features of intertextual and intercontextual types of intertextual interaction. The results of the conducted research demonstrate that with semiotic interaction of units of the poetic text, we can observe not only the exchange of their meanings, but also contexts that form these meanings. Intercontextual interaction of the units of this poetic text with identical units of poetic texts of William Shakespeare and John Kits gives a new, not defined directly in the “I died for beauty…” poem theme of love, which opens additional versions of reading of this work. The results acquired in the course of this research impart contribution into the theory of intertextuality and interpretation of text.  

Keywords: meaning, intextuality, semantic complex, dynamics, multi-interpretation, intertextuality, intercontextuality, context, poetic text, semantization

Abstract: The subject of the present research is the advertising discourse texts that can be found in the novel of a German writer Alfred Doblin 'Berlin Alexanderplatz'. The author of the article gives a definition of advertising text and defines particular features of a text of this type. Keeping these features in mind, the author also analyzes texts of unartistic communication found in the novel and whether they have the features of an advertising discourse or not. The author pays special attention to the ways of inclusion of textual fragments into the narrative structure of the novel as well as functions performed by advertising inserts in a literary work. The methodological basis of the research consists of the method of contextual-interpretative analysis as well as the description method that combines a set of methods such as observation, comparison and theoretical summary of the language material analysis results. The scientific novelty of the research is caused by the fact that the author defines a corpus of advertising texts in the structure of a literary text and describes functions of 'other style' inserts and ways of their integration into a text. Texts analyzed in the research have been either ignored by researchers in relation to the aspects discussed in this article or left at the periphery. The main conclusion of this research is the extension of the framework and basis of understanding literary communication based on the analysis of German prose. 

Keywords: ways of inclusion, integration, polycode text, editing technique, artistic chronotope, advertising discourse, advertising text, factual material, city as a phenomenon, image of the city

Abstract: The article is devoted to the farewell motif that plays a rhythm-making role in Ivan Goncharov's novel Oblomov and Anton Chekhov's play The Cherry Orchard. The fact that there are similar methods of rhythmic organisation of narration in Ivan Goncharov's and Anton Chekhov's creative writing allow to make analytical parallels between these two masterpieces of different literary genres. The subject under analysis is a ninefold retranslation of the signalling word 'farewell' in the novel Oblomov, artistic meaning of that rhythmic repetition and comparison it to the structure of motifs in The Cherry Orchard. The main method used by the author of the article is the method of the motif analysis combined with the rhythmic interpretation of literary text. For the first time in the studies of Goncharov and Chekhov nine variants of farewell as they are given in the novel Oblomov are compared to nine variants of farewell in Chekhov's The Cherry Orchard. This compaison opens a new page in a creative dialogue between these two classical authors of Russian literature and allows to 'hear' new 'overtones' of these authors' message and intonation.

Keywords: creative dialogue, archetonics, expositional model, awakening motif, poetics, entanglement image, farewell motif, prose rhythm, Chekhov, Goncharov

Abstract: The subject of the present research is the analysis of one of the aspects of a structural and figurative organisation of a literary text, in particular, integration of literary text elements of different functional styles. In the given figurative literary text inclusion of functional academic prose and business communication performs certain functions as a part of the writer's narrative strategy. These functions are performed in the aforesaid literary text in different volumes and through different means. In terms of the interdiscourse theory, analysis and description of the structure of compositional and language forms of intertextual interaction in a literary text correspond to modern views on the nature and essense of the artistic communication process that implies intergration of different functional styles as the factor of developing traditional genres and appearance of new narrative genres in general and new literary genres in particular. The linguistic research is performed on the basis of the method of contextual interpretative analysis as well as the descriptive method that combines observation, comparison and theoretical generalization of the results of analyzing the language material. The results of the research demonstrate that the interdiscourse strategy is used in Gunter Grass' novel as a result of his using elements of different discourse in a literary text, in particular, the writer used elements of historical, military, political and scientific discourses. Combination of these different elements creates an illusion of factual narration. 

Keywords: discourse integration, discourse connections, cross-textual connections, fiction strategy, fiction text, stylistic heterogeneity, interdiscourse, discourse, intertextuality, intertext

Abstract: The article deals with the question of how the verbalization of intertextuality in journalistic discourse on electronic media material Lenta.ru. In modern Russian philology observed flash of interest in the study of intertextual relations. This is no accident. Scientific interest is due to public requests. Language responds to changes in the discursive behavior of society. Modern discourse is filled with fragments of other people's texts of different degrees of severity. There is a compilation of texts and understanding different cultures, nostalgic experience of the texts of the previous era. The article presents a linguistic analysis of the ways of expressing precedent phenomena in journalistic materials Russian publication Lenta.ru. The paper identified ways of verbalization of intertextuality in journalistic discourse. The publication Lenta.ru materials are widely used as an objective expert opinion for the consideration of the topic, and intertextual signs for evaluation and imaging. Most of the citations related to the verbal level, as they contain an indication of the source citation. Cognitive-verbal level also mastered editions of journalists. Most used precedent phenomena is canonized, that is used sources that specifically studied the man. They used all kinds of precedent phenomena: texts, statements, situation names. However, they are rarely analytic transformation, mainly semantic. Sometimes the transformation is not happening at all, then there is only one layer of meaning.

Keywords: precedential saying, precedential text, precedential phenomena, methods verbalization of intertextuality., intertextual dialogic communication, precedential name, journalistic discourse, intertextuality, precedential situation, meaning

Abstract: The aim of the research is gender analysis of communication strategies and tactics by which the Internet users of online dating sites create free-text (without multiple choice option) self-presentations. The data for the study are the profiles made up by Russian and English-speaking men and women aged 18 to 60. The data are analyzed by means of three methods: descriptive, comparative and quantitative. The analysis results show five universal speech strategies: Self-characterization, Addressee’s characterization, Purpose of searching, Representing an ideal situation, Orientation to communication, which are verbalized in self-presentations of both Russian- and English-speaking men and women in online dating sites. Each speech strategy has a certain set of communication and speech tactics that are described from gender position. Furthermore, the authors point out two commonly used speech strategies: Self-characterization and Addressee’s characterization. The researchers conclude that there are no fundamental gender differences in choosing men’s or women’s specific speech strategies. The gender preferences reveal in the choice of tactics, communication and speech.

Keywords: profiler, online dating site, communicative tactics, speech strategy, communicative strategy, gender, self-presentation, speech tactics, universal tactics, gender-based tactics

Abstract: The author differentiates between the concepts "communication" and "communication". Communication is least of all only process of exchange of information. It is about subject - a subject vzvaimodeystviye when agents of communication enter responsible and substantial dialogue. Any communicative act assumes existence of feedback, intelligent reaction to the message. From the point of view of the diskursivny theory, communication and communication represent two levels of communicative processes in culture which component is the kognition – intellectual and emotional development of the world. The discourse is one of "the possible worlds" of polysyllabic structure. The author addresses various aspects of the linguistic theory. He uses also hermeneutical equipment which allows to get into sense depths. Novelty of approach consists in cultivation of similar linguistic concepts and identification of deep sense of communication. The substantial party of communicative process is made by interpretation of deep and invisible associative and semantic communications between signs of primary oznachivaniye. In article diskursivno-thought processes of ethnocultural character have special value.Article has been published in the Collection of reports of the I International scientific conference of the Russian new university "the Text: perception, information, interpretation" (Moscow, May 27-28, 2002).

Keywords: congnitive semiological linguocultural studies, culture, communication, interaction, linguistic memory, phraseological unit, cultural value, cultural discursive context, understanding, mutual understanding

Abstract: The article tells about the differences that exist between lingvopolitical and political-linguistic approaches to political communication and political dialogue. Political linguistics view political communication as a struggle for power, influence and mind control and actually exclude interaction between the government and society. This approach is opposed to the lingvopolitical point of view according to which modern political communication is based not on the subject-object relation but on the subject - subject interaction, i.e. the dialogue between the goverment and civil society.

Keywords: discourse, language, political studies, linguistics (language studies), political communication, dialogue, influence, interaction, manipulation