Abstract: The article is devoted to the contribution of a famous ethnologist, historian and geographer Lev Gumilev to Russian and world science and culture. As a part of Gumilev’s legacy, the author of the article underlines the elimination of the ‘Orientalistic discourse’ in Western humanities – the image of the East which was created in Western science during the early modern period but did not depicture the real East adequately. That image was created based on the emperial complex of the Romano-Germanic nations which, as Lev Gumilev said, was at the ‘acmatic’ stage of development. That image was Þ rst born in the minds of the ruling elite at Western states and later adopted by the humanities. Russian science happened to be under the inß uence of the ‘Orientalistic discourse’, too. This is why Lev Gumilev’s idea that there was no Mongol-Tatar Yoke in Russian history is usually taken with such resentment. The author of this particular article refers the Orientalistic discourse to Art Nouveau project that was created in Western philosophy during the Age of Enlightenment. It is also proved that there was an alternative project in history of humanities although it was related to the Romantic movement. Romanticists argued against separating West and East and viewed these two super cultures as one whole. Attemp to deÞ ne and prove that there was an alternative project in Russia, too, although Russian romanticists were better known as Slavophiles, allows to understand Lev Gumilev’s approach and appreciate his contribution to world science.

Keywords: cultural studies, Orientalistic approach, ethnos, civilizational identity, humanitarian sciences, natural sciences, passionarity, acmatic phase, Art Nouveau project, romanticism.

Abstract: The author proposes a theoretical model of origin and dynamics of new “butt-joint” culture (term by G. S. Pomerants) cultures in Eastern regions, based on an understanding of the Other as general ground of that process. Civilizationalcultural “borderland” in model is described as imperative presence of Other (Western) culture and its representatives in the space of traditional East Subecumenism. The attitude towards the Other from both sides directs process and results of interaction. New “butt-joint” culture is complex “symphonic” synthesis of civilizations, which are in dialogue. Heuristic possibilities of this model are depicted on the material of the Bengal Renaissance XIX – early XX century, which is the first regional variant of national-cultural renaissance in India.

Keywords: cultural research, culture, the Other, understanding, tradition, innovation, West, East, national and cultural renaissance, the Bengal Renaissance.

Abstract: At the epoch of technological revolution the contradiction between technological progress and spiritual culture is growing and gaining more significance. Life is becoming more comfortable and new opportunities for art technologies and the material basis for arts are being created. At the same time, negative consequences of technological progress shake the environmental balance and create social phenomena causing depreciation and degradation of human personality. It is a mistake to think that technological progress offers unlimited opportunities and will last forever. The future will eventually bring the collapse and technological catastrophe which, in their turn, will change the orientation of historical development. During this new, non-technological epoch, the technological progress will lose its priority and will be oriented to achieve the purposes of spiritual culture.

Keywords: cultural research, industrial civili zation, technological (information) revolution, personality, spiritual culture, education in arts, mass media, manipulation of consciousness, technological catastrophe, future history.

Abstract: The article is devoted to special features of art representations of professions as a value of economic culture in Soviet arts during 1960 – 1980. Art representations depict peculiarities of different professions from the point of view of their value for economic benefits. To achieve the set goals, the author uses the official Soviet social structure “2+1” and axiological typology of actors of the Soviet economic culture depending on axiological value of economic activity: ‘builder of communism’, ‘honest worker’ and ‘every man’. Representations of professions in art is viewed from the point of view of their dynamics since the Khrushchev Thaw until the 70th from two points of view: ideological (official) and everyday (practical). Representations of professions in art reß ect typological features of the Soviet economic culture during 1960–1980, the shift from social to traditional values and values of consumer society.

Keywords: cultural research, culture, Soviet, econo mic, values, profession, popular, art, representation.

Abstract: Ethnic gypsy court is one of the central and mostly developed topics in gypsy researches nowadays. It was discussed during a number of discussions in scientific literature, however, experts still do not have a common opinion about the nature of this phenomenon, its conents, functions and origin. The purpose of this particular article is to disaprove some scientific myths and ethnologists’ views on the ethnic court based on field materials collected over a 30-year period in Central, South East and Eastern Europe. The authors of the article describe the expansion of the institution of gypsy court among different ethnic and territorial gypsy tribes in the aforesaid reginos as well as provides the definition of gypsy court, its participants and court decisions.

Keywords: cultural research, gypsies, gypsy court, gypsy slavery, service nomadism, expansion among ethnic tribes, matchmaking, bride stealing, gypsy dialects (romani), myth about gypsy barons.

Abstract: The subject of investigation is a concept of norms, gender and sexuality in Ancient Greek society, as it was expressed in the classical myths. The purpose of research is to find out what gender stereotypes and biases were included in the ancient Greek myths and how these biases have been preserved in the modern science and the mass consciousness. As methodology were used the postmodern deconstruction and feminist critique, which can extend the opportunities of the contemporary scholar. It was done conclusion about gender specifics of Other in the ancient Greek culture, which reflect the gender hierarchy of masculinityoriented society in the texts that have received the status of classic. The results can be used in teaching courses in Cultural studies, Gender theory, Classical philology, Postmodernism.

Keywords: cultural studies, Other, otherness, gender, sexuality, standardization, body, femininity, masculinity, feminist criticism, gender analysis.

Abstract: The article raises questions related to Sergey Prokofiev’s participation in cinematograpgh. Why did the composer work in cinema for such a short period fo time? What was his attitude to cinematograpgh in general? What were the main principles of creating his music for cinema? As examples of his music in movies, most people think of only Eisenstein’s movies Alexander Nevsky and Ivan Grozny. But he also wrote music for many other movies which still remain important examples of his epoch: Lieutenant Kizhe, Tonya, Kotovsky, Partizans in the Ukrainan Steppe and others.

Keywords: art history, Sergey Prokofiev, movie music, cutting, audio-visual counter point, theme, audio engineering, Sergey Eisenstein, Alexander Nevsky, Ivan Grozny.

Abstract: The article describes methodological approaches and theoretical aspects of mediaology as the synthesized humanitarian science of XXI century which in some way ended the epoch of information sciences. The subject of mediaologyis the formation and development of media culture as a part of media reality researches: its anthropology and genesis, semiotic system and social functioning, influence on modernization processes in the society and all over the world. Medialogy is focused on principles of spiritual regulation of different spheres of existence, evolution of sociocultural and political systems as well as new mythologies, reforms, information wars, problems of personality socialization and etc.

Keywords: cultural research, computer technologies, medialogy, media management, media culture, media reality, media semiotics, media philosophy, media politics, media pedagogy.

Abstract: After the revolution Odeassa avantgarde was supported by Mikhail Boychuk, Ukranian follower of Diego Rivera and David Siqueiros. In 1923 the Polytechnic University of Fine Arts of the Odessa Art School was created where he and his students G. Komar, I. Gurvin and M. Gronets created the Faculty of Monumental Decorative Fine Arts. The main purpose of the new movement in arts was to go beyond the borders of salons and workshops and create monumental pieces of art addressed to common people. These ideas were supported by the Literary Fair almanac which editors, publicist N. Khvylevsky and writer K. Bureviy were attracted to Pablo Picasso’s works. After the war followers of classical avant-garde T. Fraerman, M. Zhuk and N. Shelutto continued to work in the South Ukranian school of arts despite the idealogical pressure. Early avant-garde traditions were later reviewed by their followers – leaders of nonconformism during 1950– 1960, O. Sokolov and Yu. Egorov, who created new fine art systems and anticipated nonconformistic findings in 1970th.

Keywords: art history, monumentalism, fine arts, nonconformism, trans avant-garde, boychukism, Mikhail Boychuk, Ruvim Fraerman, O. Sokolov, Yu.Egorov, L. Yastreb.

Abstract: This article is written on the basis of natural and historiographical analysis, devoted to the problems of development of the national architecture in the Soviet Union of the 1930s. It has been studied as an experience Tatar Autonomous Republic, namely, the example of Kazan 1920 - 1930’s. The emphasis is on residential (living) architecture. Article renovated all-union background of formation of national styles in the Soviet Union, as well as analysis of the main achievements (building) in Kazan. Authors formulated a framework, which based of the synthesis of the national architecture in the regions under three scenarios: absence, discontinuity and continuity of national tradition in architecture in the region of the USSR.

Keywords: Soviet neo-classicism, the national architecture, the classical tradition, the Tatar Auto no mous Soviet Socialist Republic, Korenizatcia (indige nization), Kazan 1920 - 1930’s., National-ro man tic revival of the early XX century., Traditional / innovative approach, «neoarmyansky style», «Ukrainian style» historicism.

Abstract: The article describes the methods aimed at formation of natural tolerance and mechanisms of cross-cultural adaptation through communication creativity of preschool and junior school children. These are innovative methods because they use cultural and art literature directly in working with children. The author shares her practical experience and theoretical researches in this sphere.

Keywords: cultural research, modernization, cross-cultural adaptation, tolerance, communication, self-identification, anthropology of childhood, direct communication, book, book culture.

Abstract: The author of the article discusses the origin and role and art in a society, creators and consumers of art works and relations. Based on the author, art cannot exist without a society. The basis for perception of art is emotions. Diversity of people (their cultural level, social status, individual development and traditions) and art create contradictions in their relations, too. It is also absolutely normal to have different perceptions of artwork as art and profanation. Business and art have very little to do with the art level of the latter. One should also distinguish true art from fake crafts.

Keywords: art history, cultural research, art, creativity, thoughts, emotion, perception, artists, business, perception.