Abstract: The subject of this research is the continuum of ethnic symbols of the ornament of the Crimean Jews. The object is the traditional decorative and applied art of the peoples of Crimea following Judaism: Ashkenazi Jews, Karaite and Krymchaks. The symbolism of ethnic art is viewed based on the analysis of traditional decor. The article employs the methods of comparative analysis, analysis of previous research, method of synthesis in conclusions pertinent to connotations of symbols. The author explores the morphology and semantics of visual symbols in decorative and applied art of the aforementioned people, as well as connotations of symbols. Special attention is given to aspects that characterize polyethnic cultural landscape of Crimea in the context of phylogenesis. The main conclusions are as follows:   1. Crimea is a polyethnic region with various cultural processes – from reception to inculturation and integration of ethnoses, which ultimately formed the Crimean cultural landscape. Its peculiarities are represented by ethnic ornament, such as decorated household items and ritual attributes   2. Symbolism of the elements of traditional art of Ashkenazi Crimean Jews, Karaite and Krymchaks has common connotations due to the Torah that underlies the religious confession of all three ethnoses, as well as similar morphology. The art of Karaite and Krymchaks are more identical to each other than to Jewish. The author’s special contribution lies in systematization of the morphology of visual symbols in the art of the three ethnoses. The scientific novelty consists in carrying out a comparative analysis of the art of three Crimean ethnoses, revealing foundations of the genesis and continuum of its elements, their similarities and differences.

Keywords: cultural text of ornament, semantics of ornament, ethnic ornament, arts and crafts, Кaraites, Krymchaks, Ashkenazi Jews of Crimea, continuum of ethnic symbols, Jews of Crimea, exegesis of the Torah

Abstract: This article examines the criticism and publicistic writing about A. P. Chekhov’s dramaturgy and theatre conducted by the Harbin Russians in the early XX century. Russian immigrants of that time did not break ties with the native culture seeing it as a source of spiritual revival and hopes for returning to Russia. Chekhov was an integral part of their intellectual and cultural life. The ideological and aesthetic views of Harbin Russians resonated with the views of Western immigrants, although indicating certain differences. The publications of Eastern immigrants rarely contain skeptical arguments about Chekhov's role in the hierarchy of classics; for Harbin Russians, Chekhov resembles the pride of the Russian literature. The author analyzes the most characteristic articles, considering the fact that they were published in newspapers “on the occasion”. The conclusion is made that the topic  of “Eastern Immigration and the Chekhov” is poorly studied, which defines its scientific relevance, contributes to more extensive coverage of literary heritage of the white émigré, and enriches the knowledge on personality of the writer, his prose, and theater.

Keywords: spiritual revival, aesthetic views, social journalism, criticism, perception, Russian Harbin, Eastern emigration, Russian diaspora, Chekhov, pride of Russian literature

Abstract: The subject of this research is the activity of non-profit organizations in aimed at preservation and promotion of the monuments of medieval fortification as an integral part of the cultural heritage of the country of their location. The author carries out the classification of non-profit organizations in Germany dealing with the preservation of monuments of fortification architecture of the Middle Ages. Methodological framework is comprised of typological and systemic analysis used for selecting organizations as the key objects of research, as well analyzing the main vectors of their activity. The author explores most significant projects of the selected organizations, their contribution to preservation of the monuments of fortification architecture on the national and international levels. Special attention is given to the analysis of official Internet resources of such organizations in the German and English languages, as well as to the work with digital databases of the objects under review. The novelty lies in conducting classification of non-governmental communities engaged in preservation of the monuments of medieval fortifications in Germany, which allows systematizing them for considering the experience of foreign colleagues within the framework of the approach towards organizing public projects aimed at preservation of the sites of historical and cultural heritage. The author outlines several priority vectors for providing support to the objects of fortification architecture: informational, scientific, financial and tourist. As a result, the author compiles a chart of classification of non-profit organizations, demonstrates interdependence of public initiatives related to preservation of cultural heritage sites on the ongoing globalization processes that take place in the society. Attention is also turned to the differentiated approach towards preservation of cultural heritage on the national and international levels.

Keywords: cultural heritage protection, Germany, non-commercial organizations, public organizations, fortresses, castles, fortification, Assotiation of German castles, Südtirol, Middle Ages

Abstract: The subject of this research is the main initiatives undertaken in Nunavut aimed at preservation and development of the Inuktitut, which is the language of one of the three indigenous peoples of Canada – the Inuit. According to UNESCO, the Inuktitut alongside the majority of languages of the indigenous peoples of Canada, is currently classified as “definitely endangered”, and its preservation requires new solutions of the government. Indigenous languages are not only a means of communication, but also represent a complex system of the centuries-old knowledge, play a significant role in the identity of indigenous peoples, conservation of their culture, worldview, and self-determination. The problem of preservation of language as the crucial element of ethno-cultural heritage becomes increasingly important in the modern era of globalization, which has captured all countries and continents. The novelty of this study consists in analysis and assessment of the experience of the Canadian region Nunavut in implementation of bilingual education models in the regional educational institutions, as well as in the use of information technologies for popularizing the Inuktitut language. Despite the fact that the overall language situation in Nunavut remains complicate, immersion into the language on the levels of preschool and school education, development of media, television and radio broadcasting, the last two decades mark positive trends in the number of Intuits with the command of Inuit language. The experience of Nunavut is of practical importance for the development and implementation of federal and regional programs aimed at supporting the languages and cultures of the indigenous small-numbered peoples of Russia.

Keywords: language preservation, cultural heritage, culture, Indigenous peoples, languages, Inuktitut, Canada, Inuit, bilingual programs, ethnical identity

Abstract: This article discusses the concepts of “representation” and “image”, the difference between them in the Russian scientific discourse, as well as the image of Russia in the Chinese online media segment based on analysis of the search results by the keyword results “Russia” on the portal baidu.com for the period from October 2018 to October 2021. The author also provides quantitative analysis in accordance with several statistical parameters, as well as the content of news and informational articles during the peak frequency of requests for analyzing the interest of users of the new Chinese media pertaining to the image of Russia. In view of many users the Chinese online media segment, the political relations between Russia and China are currently at their historical zenith; however the representation of Russia still leans mostly only on the political component, and the iconic figures translating the image of Russia are the leaders and politicians of the country. In modern Chinese society and information space, a significant role is played by new media that have emerged in the era of Internet technologies and global networks; therefore, consideration of the public opinion of the users of new Chinese media is highly relevant for the analysis of the image of Russia.

Keywords: Russia's soft power, Russia's public diplomacy, PRC public opinion, Chinese Internet segment, new media, image, Baidu, image studies, social media platforms, search queries

Abstract: This article gives special attention to Chinese business culture and its impact upon the financial sector. Several decades ago, China turned into attractive market for foreign investors. However, investors face various problems in dealing with the Chinese partners. This research is focused on studying the growing impact of Chinese culture upon finance and business cross-cultural communication. Analysis is conducted on the existing theories and their application for finding the answers to the articulated research questions. The author conducted a case study in the form of interviews with the Russian entrepreneurs who cooperated with the Chinese partners. The conclusion is made that Chinese business practice has specific characteristics and norms embedded in the Chinese society and culture. The fundamental values of Chinese culture shape behavioral patterns and mentality of the people, which affects the international partnerships. Success in cross-cultural investment depends on understanding the peculiarities and mentality of the Chinese partners. The relevance of this research consists in the fact that the study of cultural aspects is relatively new for the financial economists. It presses the need to broaden horizons by analyzing cultural aspects and carrying out a case study.

Keywords: Chinese culture, culture, finance, intercultural communication, China, business culture, Guanxi, Mianzi, individualism, collectivism

Abstract: This article discusses the historical-culturological component of coins in jewelry and women's costume of the Volga Tatars in the XIX – XX centuries. The subject of this research is the coins of the tsarist, Soviet and modern Russian periods, which in one way or another were used as a decorative element in the Tatar national costume and jewelry. Research methodology is comprised of the general scientific and private scientific, such as culturological analysis, empirical experience of the author in jewelry restoration, and interview. The article relies on iconographic materials, jewelry, as well as essays and testimonies of the eyewitnesses. The scientific novelty lies in the thematic selection of sources and information, analysis and comparison of the facts. The author touches upon previously unstudied technical and technological aspects in preparation and processing of coins for their use as decoration. The article reveals the specificity of using coins for decorative purposes, provides information and hypotheses based on the sources that describe the use of coins in costume decoration. The author is first to carry out the classification of coins depending on the method of fixation, perforation and elements of the costume. The article describes the method of historical dating based on the technical and technological methods of processing of coins for application in jewelry.

Keywords: coins in jewelry, Tatar costume, Tatar customs, silver, Tatars, precious metal, coins, jewelry, traditional decoration, Tatar art

Abstract: Lotus pattern is one of the traditional Chinese ornaments that dates back to the ancient times. During the rule of Wei and Jin dynasties, as well as Northern and Southern dynasties (222 – 589 AD), Buddhism has largely prevailed across the territory of the Great Plain of China. The forms, methods of expression, and meanings of the Chinese traditional ornaments that used the lotus pattern have changed under the influence of Buddhism. This article analyzes the peculiarities of synthesis of the Buddhist lotus ornament with the Chinese traditional culture, as well as the degree of impact of Buddhism upon the form, means of expression, and symbolic meaning of lotus patterns in the Chinese society. Having studied the scientific literature and research on the topic, the author analyzes he peculiarities of evolution of lotus pattern in China after the spread of Buddhism.  The key stages of the development of lotus ornament in Buddhist decoration are examined. The conclusion is made that Buddhism played a crucial role in transformation of characteristics and means of expression of the lotus ornament, as well as extensively complemented and changed the symbolic meaning of lotus in Chinese culture and people’s perception. Buddhism not only enriched the exterior and shape of the Chinese louts ornament, but made a significant contribution to its inscape.

Keywords: Buddhist Culture, hidden content, Traditional culture, Art, Decorative Art, lotus pattern, Chinese culture, pattern, Buddhism, lotus

Abstract: The relevance of this research stems from the desire of modern science to discover rare artifacts and unique cultural phenomena of different peoples. The artistic peculiarities of painted pottery of Majiayao period represent are a cultural phenomenon that draws attention of the scholars. The article aims to provide general characteristics to Majiayao period; recount about the emergence of Majiayao culture; describe the shape and decorative peculiarities of painted pottery of Majiayao culture.It is noted that Majiayao culture was also referred to as “Yangshao Culture of Gansu” and developed virtually in parallel with the Yangshao culture. However, there is proof that Majiayao culture emerged slightly later than the Yangshao culture. The article reveals the characteristic colors, shapes, and patterns of the ceramic of this period.Practical significance of this research lies in familiarizing the audience with the peculiarities of Majiayao culture, detailed description of the specifics of its painted pottery, and contributing to further research on the topic. The acquired materials are valuable for studying the theory and history of arts, as well as in the lectures on the visual art of China. The scientific novelty consists in comprehensive examination of the peculiarities of decorative and applied arts. Characteristic is given to the pottery works of Majiayao period, their varieties, evolution, functional features, which testifies to the traditional customs and acquaints with the exotic culture.

Keywords: painting, Painted ceramics, artifact, interpretation of patterns, painted pottery, ceramics, culture, Maggiayao, Banshan, Machanga

Abstract: Dove Attia and Albert Cohen – French authors and stage directors, and musical producers – contribute to the development of the genre in the XXI century. The subject of this research is their creativity, which is poorly studied by the science of theater. The goal lies in describing the role of Dove Attia and Albert Cohen in the development of the French musical on the theoretical level.  Research methodology is comprised on the following approaches: interdisciplinary, which involves scientific theories and concepts from other fields of knowledge; historical-culturological, which reveals that factors contributing to the convergence of French culture with the traditions of other cultures; systematic, which examines professional performance in French musical as a result of the works of Dove Attia and Albert Cohen. The scientific novelty lies in introduction into the scientific discourse of previously missing materials on the works of Dove Attia and Albert Cohen, their activity in the context of evolution of the genre of French musical. The theoretical significance consists in characterization of the concepts of “French musical of the new century”, "interpretation of classics", “French chanson style” within the framework of art history and methodology of science. The acquired result reveal the role of establishment and proliferation of French musical, as well as popularize the works of Dove Attia and Albert Cohen, which determines the practical importance of this study. It is noted that in French musical, Dove Attia and Albert Cohen invigorate the aesthetic tastes and mentality of the French, using it as an opportunity to defend the national values in a savory and beautiful way.

Keywords: children's musical, rock opera, religious musical, Albert Cohen, Dove Attia, musical, musical theater, France, antagonists, grotesque