Abstract: The subject of study is fine art the Vyg wilderness. The object of study is the fenomen of the old believers in the culture of the Russian North. During the work particular attention is paid to identifying the concepts of sustainability and modernization of the old believer traditions in the art of the North. It is proved that for all the controversy, the impact of old believers ' environment on the culture of Northern Russia has been positive, in particular, expanding the range of artistic traditions of the region. We have studied the factors contributing to the spread of Northern art beyond the marginal land: in the Urals, Siberia, the Volga region, Central Russia. In this article it is necessary to use an integrated and multidisciplinary approach. As a special methodology of study chosen by a holistic approach, which is based on the ideas of system analysis. When working on specific research tasks, the author relied on the following methods of research:1. art criticism analysis of works that it is important to understand figurative, ideological solutions, to identify their artistic language; 2. in matters of attribution and significant comparative technical and technological methods, allowing to reveal the typology and the specifics of a particular monument. 3. historical-ethnographic method promotes the study of old believers ' art samples and identify them all-Russian traditions, symbolic meanings. The main conclusions of the research are: 1. the importance of the Vyg desert as an artistic centre of the Russian North; 2. determination of the uniqueness of the phenomenon of the old believers in the historical-cultural and religio-philosophical environment, both the North and far beyond its borders; 3. identify the significant role of the old believers in the distribution of the Northern traditions in most regions of Russia.

Keywords: Old Believers, Russian North, Vig, tradition, symbol, artistic language, culture, Vector, archetypal, phenomenon

Abstract: The Subject of research is the study of historical and cultural phenomenon of the Russian North. The Russian North is a unique historical and cultural region of Russia. The history, particular social conditions, isolation from the Central Russia, which contributed to the preservation of arts and crafts, gave it special features. However Northern conditions contributed to the initiative, persistence, widespread literacy, which led to the fact that the North did not become a living ethnographic Museum, and remains a modern, highly urbanized Russian region in which not only preserved but also developed many kinds of folk art. The following methodological approaches are used in the paper: cultural and anthropological, historical and cultural. The main research methods are specifically historical, dialectical, comparative analysis. The main conclusions of the research are: the explanation of the phenomenon of the Russian North by the presence of the geographic remoteness of the region from the Central Russia; the absence of serfdom in the history of the North; the predominance of old believers among the population in the past; late industrialization and urbanization of the Russian North. All the factors favoured the creation of a unique cultural space, in which different Russian Northern folk arts and crafts (Kholmogory bone carving, Severodvinsk painting on wood, Vologda lace-making, Veliky Ustyug blackening of silver and more) received the development, in the Russian North. Majority types of folk art in the North continue to evolve in the XXI century. The study materials can be used in the development of training courses on Russian History of Art and also Ethnology in educational institutions of professional education.

Keywords: national art crafts, Old Believers, Pomors, northern agriculture, Pomorie, Zavolochye, Choodie, Ushkuyniki, Higher vocational education, northern waterway

Abstract: The subject of the research is the usage of denotative samples in empirical researchesh of colour terms. The authors of the article view the history and prospects of the empirical research of colour names using colour tables and fixed colour samples in the Russian language. The authors aldo privide the results of their own research. Special attention is paid to the description of the analysis procedure.  The authors analyze the quantity and structure of obtained colour names, distribution of the main colour names in the Russian language, structure of psychologically defined colour names, the most common models of the names of shades, the degree of standardization of fixed colour names. The research method is the experiment allowign to compare colour names used in the Russian language with the Munsell and RGB colour systems. The main results of the research prove that there is a number of non-derivative minor words of the Russian language have been commonly used in the Russian language and therefore should be taken into account when creating all kinds of classifications. 

Keywords: colour, colour names, colour terms, colour vocabulary, the Russian language, colour categorization, empirical analysis, experiment, Munsell colour system, colour mapping

Abstract: In the present article the author considers ways of national self-determination of the Altai people within the movement of Burkhanism. Under the influence of historical events, the national choice of Mountain Altai moved from aspiration to ethnic self-determination on the religious base, to national politically registration of idea of independent Mountain Altai. The author, considers the deep reasons and a confessional situation in the foreign environment. Specifics of the public relations of the population of Mountain Altai at the beginning of the XX century are opened. The interrelation of events in the context of historical memory and national and cultural mentality of the Altai people is shown. Proceeding from nature of modern historical and legal knowledge, the author aspired to organic compound of elements of the social analysis, cultural and anthropological approach. The general scientific principles of historicism and objectivity were the basis for research. Scientific novelty is that in the offered research, the religious way of self-identification in the territory of Mountain Altai, is presented as uniform - continuous ethnonational search. Ways of national self-determination of the Altai people at the beginning of the XX century, are considered not only in a complex that earlier wasn't undertaken, but the main thing – with reflection of internal essence of the occurring events and the phenomena.

Keywords: aliens, Burkhanism, denomination, shamanism, Orthodoxy, Altai, religion, self-determination, religion, ethnos

Abstract: The article described the social and communication essence of rock music. The author presents a recording of rock music as a special social and communication construct (twofold institution) in global cross-cultural space. The varied picture of rock music is interpreted in the framework of the communication recording system. The features of the regional-subgenres of rock music in the Social Communications. Analyzed the social and communicative origins of rock and roll, showing the diversity of the England-American Rock. Particular attention is paid to the identity of the African, Asian and Latin Rock. In the analysis of the origin and variety of the meaning of «Rock Music» is used historical-genetic method. To determine the characteristics of the genre of rock music and its constituent used musicological method. In the study of individual features of the music industry it used a structured approach that has allowed to reveal the multidimensionality and diversity of communicative performance recording rock music. In addition, the use of comparative-historical method and the phenomenological approach made it possible to identify and characterize the main stages of evolution of the recording of rock music as a communication and communication categories. Terminology method has provided an opportunity to clarify the conceptual apparatus. Method Internet-survey revealed trends in the genre among the priorities of the regular visitors to music sites. The author concluded that the rock is a reflection of social and communication the era of high-tech audio. The study offer insight into the recording of rock music as a complex cluster of socio-cultural sphere, where he formed a stable rules appear certain historical patterns, as well as specific principles apply. The novelty of the research is to establish a communication system elements of rock, since the origins of the universality of this musical roots in the music industry and in the phenomena of a wide public plan.

Keywords: album, the recording industry, rock music, social communication, record producer, record label, phonographic products, musical style, Musical direction, subgenres