Abstract: The concept of “pride” has one of the central places in the system of moral and ethical concepts. The article provides a comparative analysis of the concept of "pride" from the point of view of linguacultural studies. The authors consider the features of the perception of "pride" in the linguistic picture of the world of two cultures, and also analyze the similarities and differences in the understanding of this concept. The authors draw attention to the historical context of the formation of ideas, which makes it possible to see the dynamics of changes in the perception of the context of "pride" over time. The study is based on the analysis of Russian and Chinese phraseological units, including proverbs and sayings. The paper includes descriptive, componential (analysis of lexical meaning) and comparative analysis. The authors come to the conclusion that the concept of "pride" has polar meanings, ranging from the shade of "positive pride" to the semantic connotation of "negative arrogance". When the concept of "pride" is expressed in a neutral or positive sense, it is perceived positively in both cultures. The analysis of phraseological units from the point of diachronic comparison showed that the perception of the concept in the Chinese language is characterized by relative "stability" over time, while in the Russian language this concept has experienced significant changes under the influence of extralinguistic factors. The conducted analysis opens up new prospects for further research in the field of intercultural communication and cognitive linguistics. Future research can focus on a more detailed study of other concepts, their evolution, influence on intercultural interaction, as well as on a comparative analysis of concepts in other languages.

Abstract: Justice as one of the key ethical and social values recognized by many peoples of the world. This article examines the concept of "Justice" in two polar pictures of the world - Chinese and Russian. Based on the "systematic approach" to the study of concepts, this article pays much attention to dictionary definitions and background linguacultural knowledge. To determine the structure and peripheral meanings of the concept, the author describes in detail the definitions of the word, historical information important for understanding the concept. If in ancient times the emphasis was on legal and moral justice, then in modern times the concept of "justice" covers economic, educational and gender aspects. The work also provides a detailed morpheme analysis of the concept in the Chinese language. To study the deep meanings of the concept, the article provides the results of an associative experiment conducted on the basis of 2 universities. It identified characteristics of concepts from two source languages . The most frequent associations allowed us to clarify the boundaries of the concept sphere of "Justice". A comparative analysis of the lexical field associated with the word "justice" indicates the presence of unique semantic shades in each language. In Russian, the term "justice" is often associated with legal concepts (e.g., justice, law), forming the idea of a correct, honest and impartial structure of society and human relations. Whereas in Chinese, the use of such expressions as "kindness" and "harmony" that emphasize the importance of virtues is important. The paper eliminates the existing information gap and adds to the existing knowledge base on the concept of "justice", emphasizing cultural differences and similarities, and also advances the understanding of how historical and social factors influence the formation of this meaning.