Abstract: The study analyzed the role of online media, social networks and other online platforms in the formation and dissemination of information about the conflict, as well as its impact on the interaction between commercial companies and their customers. The object of the study is the process of mediatization itself, which plays a significant role in corporate conflicts, having a significant impact on public opinion, the image of the company, determining the course and consequences of the conflict. With the development of information technology, digitalization and the spread of the Internet, the mediatization of corporate conflicts is becoming particularly important. The subject of the study is the system of communication practices of a large commercial company during a period of mediatized crisis. Corporate conflict is considered as an important aspect in the decision-making process in the management of the brand and reputation of the organization. The main research methods are: survey – collection and analysis of data from participants in the conflict, as well as a case study method, which allowed us to consider a specific case in detail through analysis of the key problem, factors influencing the conflict and management decisions made. The study of the phenomenon of mediatization of corporate conflicts has revealed new aspects and trends in the development of complexly regulated contradictions in the Internet space. In addition, the impact of mediatization on the reputation management of commercial companies in the context of corporate conflict was studied.
The process of mediatization of corporate conflicts was considered as a multidimensional phenomenon, which includes not only the use of media resources to highlight conflict situations in organizations, but also the transformation of the nature of the conflict itself under the influence of the media.
The results of the study showed that mediatization helps to accelerate the escalation of conflict through the instant dissemination of information. At the same time, well-organized interaction with the media allows companies to control information flows, minimize damage and manage public opinion.

Abstract: The author examines in detail the phenomenon of value conflict in the mass media space. With the advent of mass media, political conflict has acquired a new scale and role, developing on several planes: in reality, in the media, in social media and in the minds of the audience. Modern society is oversaturated with information, which leads to the question of the effective use of media resources and their uneven distribution. In the context of the information society, new types of conflicts arise related to the relationship of factual and necessary information, which emphasizes the importance of studying the mediatization of political conflicts and their impact on public relations. The media space is an environment where political conflicts are formed and resolved, thereby defining many aspects of social life and interaction. The article focuses on the role of values in the political process, reveals the influence of the media on the formation of attitudes and behavior in conflict conditions. The object of the study is a political conflict in the media space.
The subject of the study is the mediatization of political relations in the context of the value characteristics of society. The purpose of the study is to determine the role and place of media in the processes of managing political and value conflict in modern society. The research uses activity-based, axiological and systematic approaches that allow us to penetrate into the essence of the phenomenon of the mass media space and trace the transformation of values in it that are the subject of conflict relations. The theoretical and practical significance of the study lies in the fact that it substantiates the need to revise classical approaches to the consideration of such categories as: information war, political and value conflict in the media space. As part of the conflict agenda, the media can chronicle events, mediate and make forecasts. They influence the formation of attitudes and behaviors of social groups in conflict conditions, have the potential to form stereotypes of constructive (or not) behavior. The study of the mediatization of political conflict in a value-based way allows us to identify the features and patterns of formation of models of "conflict behavior" in the information field (participating and observing parties), the choice of motives, strategies and opportunities in the conflict, goals and ideas about the development of the conflict.