Abstract: The object of the study is the design of tea packaging in China. The subject of the study is the problem of the formation of a national features in the design of tea packaging in China. During the research, such issues as the brief history of the subject of research, the specifics of the modern view of tea packaging in China, the main factors in the formation of approaches to the development and design of tea packaging with national specifics, the concept of a "cultural and creative product" are traced. The problem of integrating elements of traditional culture and aesthetics into the sphere of modern design of tea packaging products is considered separately. In addition, an analysis of examples of successful design is given, in which the competent and effective use of cultural tradition is traced. The advantages of using one's own tea packaging language as a product promotion factor are revealed. The study involves the systematization of available information on the theory and history of tea packaging design in China. An integrated approach is used to create a holistic view of the formation of China's own design language for these products. The scientific novelty of the study is due to the fact that for the first time a complex of issues related to the problem of forming a national language in tea packaging design in China is being studied. Individual samples of modern Chinese tea packaging design are being introduced into scientific circulation. The author's main contribution to the research of the topic is to identify the grounds that determine the features of the process of developing one's own language in tea packaging design in China at the present stage. The main conclusions of the study: currently, the formation of China's own tea packaging language is associated with the actualization of cultural tradition and spiritual heritage, which is associated with the orientation of tea producers not only to the Chinese consumer, but also to a foreign audience. The development of a national language in the design of tea packaging has the character of adapting traditional culture and aesthetics, the principles of which are determined by the concept of a "cultural and creative product".