Abstract: This article highlights one aspect of the triad “speech – writing – electronic form of speech,” which represents the problem of literacy in Internet communications. The purpose of the work is to point out a number of problems in the form of linguistic purism, the lack of clear terminology in relation to electronic communication, and shortcomings in the methodological and conceptual apparatus applied to the analysis of this linguistic object. The subject of the study is the norms of the Russian language, the object of analysis is fragments of texts containing a linguistic error. The authors proceed from the well-known fact in linguistics that spoken language and written language are different sign systems. It is known that the electronic form of speech is a fixation of the norms of spoken language. Consequently, it is impossible to approach the analysis of this form of speech only with the help of theories suitable for analyzing static text. The article shows that the roots of intolerance towards errors in network communication on the part of folk linguists lie precisely in this. The authors give examples of linguistic errors from different language areas: social networks, news aggregators, fiction, transcripts of oral speech. The linguistic object discussed in the article in the form of an electronic form of speech represents a certain cross-section that gives an up-to-date picture of the linguistic environment, which is informative for linguists. The main conclusion of the article is the need for a practical search for special tools that will limit the cumulative effect of language errors. But to do this, it is necessary to eliminate the one-way textual approach to all language formats. The conclusions of the article can be used to develop a strategy for moderating Internet content.

Abstract: The article discusses the issues of argumentation of the environmental agenda, which occupies a significant place in the modern linguistic society and is implemented in various discursive practices. The authors proceed from the fact that the environmental problem is a universal topic that is approved by all people. Therefore, the discussion of environmental problems has a great unifying force. The reaction of the audience to the discussion of environmental plans is always predictable, this topic is approved by all segments of the population. It can be said that the media and politicians always make the most of environmental issues. The combination of political speech and ecology, covered in the media, is a synergistic effect when the sum of the components is greater than a simple addition: 1+1+1→5. The synergy of politics and ecology is the object of this work, and the subject of the study are argumentative structures that provide this synergy. The article contains a review of works showing the specifics of logic and the philosophical tradition of China, which were the basis for specific models of reasoning that make up the Eastern model of argumentation. The purpose of the work is to analyze the argumentation in the speeches of Chinese politicians on the environmental topic and to monitor the implementation of the Eastern or Western model of argumentation. The main conclusions of the article are conclusions about the universality of the Western style of argumentation, which is implemented in arguments about environmental problems. The authors also point out the undesirability of leveling argumentation styles. The novelty of the work lies in the fact that these conclusions, being projected on the field of political ecology, allow us to conclude that the linguistic and cultural characteristics of each country affect the implementation of environmental policy. The authors' contribution to the research of the topic consists in a comparative analysis of the Eastern and Western styles of argumentation and in observing the implementation of one of them in ecological topos in Chinese.