Abstract: The article deals with the topical issue of the quality of life of the rural population on the example of the Kulundinsky district of the Altai Territory. The methodology of quality of life research is based on structural functionalism and symbolic interactionism. The study of the quality of life was carried out by both qualitative and quantitative methods, and the components of the quality of life themselves were based on both objective and subjective levels. Methods such as a questionnaire survey of the population, an expert survey in the form of an in-depth interview, a focus group, and document analysis were used in the work. This article presents the results of a sociological study in the period from 2022 to 2023, which allows you to track the small dynamics of the quality of life of the rural population, to detect real changes associated with objective and subjective parameters. The novelty of the study lies in a comprehensive assessment of the dynamics of the quality of life of the rural population of a particular municipality, which allows us to study the issues of the quality of life of the population at a deep level, both at the empirical level and at the level of theoretical generalizations. The results of the sociological research showed that a number of objective components of the quality of life have noticeably increased compared to the previous year, as for the subjective component, we can also state some improvement, since the population feels real care about itself in the person of the district administration, village councils and the government of the region.
Special attention should be paid to the need to extrapolate the methodology of this sociological study to other areas of the Altai Territory, which allows the relevant competent authority to track point-defined problems and promptly resolve them.