Abstract: The article is devoted to the analysis of love as the dominant concept of the artistic world by V. Tokareva on the material of the collections of the writer's works published by the publishing house "ABC-Atticus": "Short beeps" (2015), "To say – not to say ..." (2019), "About what did not happen" (2021). The purpose of this study is to examine the artistic world of the writer through the prism of the concept of "love". The solution of the following tasks contributes to the achievement of this goal: to explore the concept of "love" as a macro concept, to identify its most significant life-meaning landmarks, to analyze the structure of images that fill this concept with new content and meanings. The research methodology is based on conceptual and functional methods, there are elements of comparative and descriptive methods, component analysis of the text. The study found that the writer returns to the concept of "love" in short stories and novellas, exploring this feeling at different levels of human relationships; love for objects of the material world is considered. The macro concept "love" is the center of the writer's conceptual sphere. It is he who holds together the conceptual sphere of V. Tokareva and allows us to perceive the multifaceted art world as a single one. The writer's creativity from the point of view of the influence of artistic concepts on the formation of the conceptual sphere has been studied sporadically and requires further development. The results obtained in the course of the study can be used in the practice of university teaching of special courses dedicated to the artistic concept, as well as in conducting seminars on the history of Russian literature. The scientific novelty of the study lies in the proposed interpretation of the macro concept "love".