Abstract: The author of the work raises the question of the role of humor in the context of David Lynch's work. The author argues that the director's humor is one of the few conventional director's tools that can be categorized and studied in detail. The author explains this degree of “simplicity” of the director’s humor phenomenon by the author’s conscious strategy of introducing “known” elements into the works to establish communication with the viewer and their subsequent deconstruction to break the automatic perception and create a situation of “anxious viewing”. The author also explains the emergence of a situation of "anxiety" in Lynch's works by the fact that in the process of deconstruction the director mixes various discourses, connecting "funny" and "creepy", "known" and "unknown", "sublime" and "base". The key thesis of the work is the idea that humor, as Lynch's directorial tool, is used not only to entertain the audience or relieve them after dark scenes, but also to challenge their expectations, question classical narratives and explore taboo aspects of the human being experience. The object of the study is the cinema of David Lynch: films, series and short films of the director. The subject of the research is the phenomenon of humor in the context of David Lynch's creativity. The purpose of the work is to answer the question of how humor contributes to the processes of demythologizing a number of phenomena in American culture, deconstructing classic Hollywood narratives in the director's films and creating a sense of "anxiety" in the viewer. The novelty of the study lies in the conclusion of humor in a separate category and its separation from other strategies of the director: hyper-narratives, the process of absurdization of screen action, postmodern intertextuality.

Abstract: The author of the work raises the question of whether the term "interactivity" is applicable exclusively to works with the presence of a mechanism for selecting storylines, or it is permissible to assert that any work open to a variety of interpretations and containing some interactive potential can also be recognized as interactive. The author argues that the prerequisites for the appearance of such works should be sought in the works of avant-gardists of the 1960s, such as Paul Sharitz, and the cinema of postmodernism. The object of the study is the film "The Inner Empire" by David Lynch, which the author defines as a work with interactive potential. The subject of the study is hyper-narrative constructions and methods of their construction. The purpose of the work is to answer the question of how screen works become interactive, despite the lack of mechanisms for choosing storylines in them, how the Internet is connected with this, and why all this actualizes the method of exclusion described by Viktor Shklovsky back in 1916. The novelty of the research lies in the author's proposal of the concept that a screen work without mechanisms of direct choice of plot moves can be attributed to the interactive group due to the presence of a certain "interactive potential" in it. As an answer to the question under what conditions such an interactive potential can be detected in a work, the author puts forward the hypothesis that its appearance is preceded by hyper-narrative constructions and the use of the technique of exclusion in the text.