Abstract: Chinese painting has always been a unique product of our ancient civilization, which has survived to the present day. During its 2000-year development, Chinese painting has gradually turned into a unique and non-reproducible art form capable of expressing the thoughts and feelings of the artist. Over time, Chinese painting also demonstrates a new trend of inheritance and innovative development. Changes in Chinese painting occur simultaneously with the processes of globalization. This gives rise to new research on the trends of diversification of artistic creativity. The focus of artistic expression has shifted from the depiction of direct natural objects towards the spiritual plane, which is a direct result of the creative activity of artists whose aspirations are manifested in the use of traditional Chinese ink painting in combination with new methods of figurative representation and deep understanding of spiritual content. Since ancient times, artists have actively sought to harmonize and balance the subjective and objective, as well as to achieve their organic combination. This article examines traditional Chinese painting as a source and driving force of the transformation of Chinese painting、prints of the era and integration in the content of paintings、attempts to introduce the Western concept of frontal composition, as well as updating the language of painting and artistic concepts. It is argued that the fundamental driving force and the main support for the development of Chinese painting in the context of globalization should be traditions integrated with new creative elements and techniques, thus it is possible to better promote Chinese culture and inherit the essence of traditional Chinese painting.

Abstract: The development of science and technology contributes to the progress of society and changes the way of life of people in all aspects, including the necessary components of modern human activity, such as education, communication and production. Looking at the trajectory of the historical development of culture, we can see that along with scientific and technological progress, not only social culture is changing, but also the ways of our communication. Culture, being influenced by the improvement of technology, effectively uses scientific and technical means for its own development, and the development of modern Chinese painting is naturally integrated into it. The evolution of science and technology has expanded the ways of communication and dissemination of Chinese painting, as well as the forms of presentation of works of art. Therefore, the multifaceted influence of mass media and technology on social culture is a subject that requires serious study. We must effectively use scientific and technical means for our own purposes, but not replace live communication with them. Currently, society is facing a growing trend towards the use of mass media as a means of communication, which is an unavoidable reality. It is believed that in the future, progressive technologies can help us overcome the limitations of more communication and dissemination of information and bring "media quasi-interaction" closer to "real interaction".