Abstract: The subject of the study is the features of the process of psychodiagnostics of candidates for the position of sales manager. The object of the study is the process of psychodiagnostics of candidates for the position of sales manager. The author examines in detail such aspects of the topic as the correct selection of psychodiagnostic tools for the purpose of assessing a potential candidate, the difficulties in conducting psychodiagnostics of a potential sales manager, and provides instructions for identifying diagnostic needs and selecting the correct psychodiagnostic tools. This article used methods of analysis, synthesis and classification. The author of this article conducted a comprehensive diagnosis of job subjects using various psychodiagnostic techniques.
The main conclusions of the research are: a list of difficulties was compiled when conducting psychodiagnostics of an applicant for the position of sales manager; Step-by-step instructions are provided on how to correctly classify the main qualities and properties of a sales manager, taking into account the specifics of the company’s work, a request from the owner or manager of the company, and taking into account the knowledge and skills of a psychologist who deals with psychodiagnostics in this company.
The author’s special contribution to the study of the topic is the systematization of the most sought-after qualities and properties of a sales manager and the proposal of psychodiagnostic and other practical tools for diagnostics. This article expands the knowledge base on the use of various diagnostic tools for a comprehensive diagnosis of sales managers and projective techniques for the purpose of diagnosing employees, and helps to identify the personal characteristics of employees in the private and public sector.