Abstract: The culture of traditional clothing and jewelry is an integral part of the ancient Chinese civilization. Chinese traditional costume is distinguished by its rich content, relevance at any time, as well as its unique features. Traditional clothing was influenced by successive millennial dynasties that brought the chaos of war. Traditional Chinese clothing has not only become the embodiment of the Chinese concepts of "the unity of Heaven and man", "the ritual of respect for nature and harmonious coexistence with nature", but also a visual representation of the cultural characteristics of different dynasties and the level of development of production. Chinese traditional costume carries the thinking of many Chinese philosophical teachings and schools, reflects the clash and synthesis of agrarian and nomadic cultures of different regions of China. The value of culture carried by the Chinese traditional costume goes beyond the costume itself, it reflects both the social hierarchy, and the peculiarities of society management, and the national spirit. In this article, based on the objective and subjective conditions of the formation of the culture of Chinese costume and accessories, on the basis of ornaments, patterns, colors of garments, as well as on the example of the Shenyi robe that violated previous traditions, the features of the embodiment of Chinese traditional cultural values in clothing are considered.

Abstract: In the context of modern processes of global integration and the comprehensive strengthening of China, the desire of world culture for integration also contributes to the development of global heterogeneity, localization and the rise of national culture. The Chinese civilization is currently the only ancient civilization that has not been interrupted in its development. Throughout the history of more than five thousand years in the course of its development, Chinese civilization has been able to form a unique cultural tradition that has become a spiritual source for the Chinese people. Since China's culture is an important part of the history of world civilization, its traditional culture can be represented in various forms through various cultural media, such as modern clothing. This article examines the reflection of Chinese traditional culture manifested in modern clothing both in China and abroad, analyzes, studies, compares and summarizes the differences in the language and methods of expression of Chinese traditional culture between the West and China. In addition, this article summarizes the methodological significance of heritage and innovation in the field of the manifestation of Chinese traditional culture in modern clothing, due to which modern Chinese clothing in the international fashion system is gradually moving from the concept of "alien" to the concept of "unique".