Abstract: The article is devoted to the study of the geopolitical image of Russia, namely the structurally filling elements - constructs. The geopolitical constructs characteristic of the Russian case are considered by the authors, both from the point of view of the geographical and spatial representation of the country, and from the position of the geopolitical processes in which Russia is included. The geographical-spatial component of the geopolitical image is revealed by the authors through the analysis of the classical constructs of geopolitics represented by the theories of X.Mackinder, N.Speakman, G. Vernadsky, Z.Brzezinski. The geo-economic, cultural and civilizational, status-political and conjectural components of the geopolitical image of Russia, which determine the system of representations and the geopolitical identity of the country, are analyzed in the work. The main conclusions of the work are formed from the analysis of the geopolitical image and consideration of its internal elements. The authors indicate the integral nature of the geopolitical image, the complexity of which is analyzed on the basis of each individual component.
In the spatial and geographical plane, the idea of Russia's position in the "core" of the Eurasian continent is recognized as the main geopolitical construct. The geo-economic component is revealed through the geopolitical configuration of the core and periphery, in which Russia will only have to take its stable positions, depending on the future structure of the economy. The status component defines the Russian geopolitical image through the available official and unofficial (image component) elements. At the same time, the cultural and civilizational issue is the most ambitious in the context of the multiplicity of geopolitical constructs: for example, the authors consider the idea of Eurasianism in the structure of the geopolitical image.

Abstract: The article is devoted to the relevant social technologies in the process of constructing and broadcasting the image of the country. The theoretical basis of the concept of social technologies is described, the essence of which is revealed through social knowledge. The role of a researcher of social technologies who has social knowledge and takes the position of a social consultant in matters of designing and broadcasting the image of the state is considered. The authors consider the technologies of formation and translation of the stock of knowledge about the state on the example of socio-political practice – real cases. The authors analyze the main technological approaches affecting the image of the state: correction of historical memory, "Soft power". The main conclusions of this article are the provisions that the use of the "Soft Power" technological approach in the context of broadcasting the image of the state is relevant at the moment, since it allows to broadcast ideas related to the worldview characteristic of the Russian public consciousness. The universal nature of "soft power" allows to spread ideas – social phenomena that affect the construction of the image. At the same time, the issue of correcting historical memory remains important, which is also a relevant social technology. The historical process in the minds of individuals can acquire additional interpretations, which leads to changes in individuals' perceptions of the historical process and the transformation of attitudes to the history of the state and, accordingly, its image.