Abstract: Modern multimedia text has been widely studied from the point of view of its formation, but the role, place and significance of its individual components in the implementation of various functions has not yet been sufficiently studied. The article is devoted to the problem of the attractiveness of polycode multimedia text, which is formed in the content of the Chinese television series "Symphonic Novel". The author considers the specifics of the combination of oral verbal text, visual series and audio components in the multimedia text, in which various formats are used: the joint sound of verbal text and non-verbal elements (classical music, background soundtracks, nature sounds, etc.). The author believes that, in general, multimedia text becomes a potentially effective factor in the attractiveness of a television series, which makes it possible to evaluate it the image potential is very high. In the process of analyzing the multimedia text of the TV series, the author reaches the conclusion that thanks to classical music, the realization of both educational and influencing functions is enhanced, and the plot and the characters of the TV series become more attractive, and comes to understand that the realization of the category of attractiveness plays a fundamental role, since it is included in the illocutionary dominant (the main communicative super-task) media content, which consists in the widest possible coverage of the audience of the TV series "Symphonic Novel". Thus, the author proves that the attractiveness of the TV series is formed due to an ambivalent combination of verbal and nonverbal components with the leading role of the audio format.

Abstract: The article is devoted to the problem of the formation of narrative qualities in the South Korean television series "Symphonic Novel" (Russian version) as in the journalistic product of media communication. Based on a comprehensive analysis, the author comes to the conclusion that in the TV series "Symphonic Novel", the narrative modality is formed in the TV series together with lyricism as a system of principles and views that are displayed in the plot. Narrative becomes an important distinguishing characteristic of the TV series "Symphonic Novel", which allows it to become a unique and effective tool for influencing foreign (Russian-speaking) audiences in order to form a stable positive perception of South Korean culture and the South Korean state as a whole. The relevance of studying a television series as a way of forming a country image does not decrease due to its specific role in the formation of certain ideological attitudes that enhance its socio-cultural significance. The issue of the narrative of the TV series is also relevant due to its particular popularity among a wide audience.
So, in the interaction of the audience with the content of the TV series "Symphonic Novel", media communication, due to its features — publicity and mediation — receives specific parameters for the image of the author. Narrative discourse, complicated by the narrative instance, begins to obey the laws of the media text, the classical concepts of "plot", "image of the author", etc. they can be interpreted differently — through a communicative model. The narrative in the media space is determined by the psychological and social characteristics of the addressee — interests and needs, social status, emotional state (now) and personal qualities (always). The final product is also influenced by his ideas about the communicative situation, about himself as a subject of speech, about the direct recipient and random participants of communication, expectations of a perlocative effect (although the latter often lies outside the linguistic reality).