Abstract: The subject of this research is the life strategies (plans) of the population of Nadym (Yamalo-Nenets Autonomous Okrug). The empirical basis is comprised of the qualitative sociological survey data (historical sources and primary sociological data obtained from in-depth interviews) carried out in two stages: historical research (oral history) for studying the subjective experience of historical events associated with the development of the deposit Medvezhiye and construction of the city of Nadym; case study for examination of the sociocultural characeristics of the city dwellers and urban environment of the modern Nadym, including in the context of the impact on migration plans, embeddedness. The article provides the results of sociological research that comprehensively explores the urban environment of Nadym, Yamalo-Nenets Autonomous Okrug, sociocultural portrait and life strategies (plans) of the residents in the context of formation of the approaches towards further choice of the paths of economic, social, and cultural development of the city. Population of Nadym is represented mostly by the public sector workers and the employees of oil and gas sector.  Life strategies (plans) of Nadym residents are typical for the population of northern territories of the Russian Federation. Life in Nadym is primarily work-related and is often temporary (for the period of employment).

Abstract: The author meticulously examines the processes of establishment of regional identity among the population of Arctic Region of the Russian Federation on the example of Yamalo-Nenets Autonomous Okrug – territory that in many aspects reflects the specificity of Arctic Region. The indicated question is viewed in sociological-managerial discourse. The object of this research is the regional identity in social management of Arctic territories, while the subject is the processes of establishment of regional identity among the population on Arctic Region from sociological-managerial perspective. The goal of this work consist in development of the sociological-managerial model of regional identity establishment among the population of Yamalo-Nenets Autonomous Okrug. The study leans on the empirical sociological data of the two mass and expert surveys carried out by the author over the period of 2014-2016/ The article reveals the processes of establishment of the regional self-consciousness within the sociological-managerial aspects throughout the entire period of time, since the formation of the Autonomous Okrug until the present stage. The author determines from the portfolio of identities of the population of Yamalo-Nenets Autonomous Okrug and carefully describes the layered structure of regional identity, as well as defines its place within the hierarchy of territorial identity. The key socioeconomic and sociocultural factors of population’s activity of the Autonomous Okrug are determined. The sociological-managerial model of the establishment of regional self-consciousness of the population of Yamalo-Nenets Autonomous Okrug is structured and described.