Abstract: The subject of this research is the project process of introducing the art of traditional ornament into the multimedia space. The relevance and novelty of the topic are caused by the use of motifs of Russian traditional ornaments in a new technological environment, which also helps to attract the attention of the younger generation to traditional culture, strengthening the connection between traditions and modernity. The aim of the research is to study the interpenetration and mutual influence of artistic techniques and creative methods of creating traditional ornaments for adaptation and application in the process of developing multimedia projects. The main objectives of the research include, firstly, consideration of the use of motifs of Russian traditional ornaments in a new technological environment on the example of student projects; secondly, analysis of the project process for creating motion graphics made using elements of traditional ornament and revealing the sound image of a musical composition created for an orchestra of folk instruments; in-third, the analysis of aspects of the development of elements of traditional ornament with examples of tools that implement a particular technology.In the course of the study, the analytical method of pre-project analysis, the formal-stylistic method of describing and analyzing the art form as the internal organization of the structure of the interaction of elements in the composition of a traditional ornament were applied, the experimental method of designing a multimedia composition was considered. As a result of the research, specific features of synthesizing a set of possible solutions in creating a design project with the active use of the sound component were identified. The role of sound/musical composition in the design of a multimedia project, the main methods, techniques of working with images and applying effects to create a comfortable existence and development of traditional ornamental motifs in a modern digital environment are analyzed. The technological aspect of creating a visual and sound composition was also analyzed.