Abstract: This article examines the problem of analysis and interpretation of the literary hypermedia text. The object of this research is the electronic literary hypermedia texts in English language, while the subject is the textual parameters suitable for the analysis of texts of such type. The author meticulously reviews such textual categories as communicativeness (address), wholeness, connectedness, autosemantics, information capacity, topic, subject, and modality. Alongside the traditional textual categories, the article underlines the need for including the new categories, such as interactivity, visualization, nonverbal means for creating imagery, engagement and activeness of a reader. Despite the opinion that the nonlinear structure of hypertext literature prevents its analysis and critical comprehension, the author assumes that similar to any text, the literary hypermedia text possesses a set of categories and elements subjected to analysis and interpretation, while its interactivity, polycodeness, discretion and openness of the boundaries are not an obstacle for perception and understanding, but rather complement the traditional textual structure, leading to the emergence of new categories. As a result, it is determined in terms of analysis of the literary hypermedia text, besides the traditional categories should be considered the nonverbal means, such as graphics, audio and visual sequence, kinetic elements and their role in creation of imagery and realization of the author’s idea. The analysis of basic categories, with allowance for the typologically important nonlinearity and discretion of hypertext, must take place in parallel with the analysis of nonverbal components. The proposed parameters may underlie the creation of algorithm for the critical, philological analysis of the texts of such type.